Importance of Communication

by Kalaiselvan in Advice, October 4, 2009

The Importance of communication is explained below…

Helps in Planning: Communication helps to prepare better plans for the enterprise. The views and suggestions of the employees, clients, suppliers etc., are received and the same are incorporated in the enterprise plans.
Vital for decision-making: The information necessary for decision-making is made available through proper communication. For example, a decision on production is made after receiving information from the stores on the stock of materials available and from the marketing department on the extent of demand.
Facilitates delegation: Delegation of authority by a superior to his subordinates will not be possible without proper communication. The superior must first of all assign work to his subordinates and give them the requisite authority to carry out their duties. This cannot be done without effective communication.

Facilitates effective leadership: As a leader, the manager will be able to guide his subordinates well only through proper communication. When the subordinates have work-related problems, they have to necessarily approach their superior for assistance. If the manager is a man of few words, he will not be able to offer much help.
Helps to motivate: Assignment of work and delegation of authority alone will not be enough to get things done by the subordinates. They need to be constantly motivated to perform well. It is the duty of the manager to induce and instigate their subordinates to do their best. This will not be possible without proper communication.
Helps to co-ordination: Although the activities performed by different individuals and departments are different, they are directed towards the attainment of the enterprise goal. It is, therefore, necessary that there must be a proper link between all such activities. The necessary link is provided by co-ordination. Co-ordination is not possible without co-operation. To secure co-ordination and co-operation, there must be proper communication relationship between the different individuals and the departments.
Aid to job-satisfaction: If a subordinate gets proper guidance from his superior, is able to contact his superior in times of need, has the requisite authority to carry out his tasks and is able to share his thoughts freely with his colleagues, it should mean that the organization must have a proper system of communication. Such an employee is bound to have greater job-satisfaction.
Helps to save time and effort: It is possible to save time and effort by using effective means of communication. For example, if the General Manager of the concern wants to announce a decision to all the employees, he can just send a circular. The same may also be displayed in the notice board.
Aid to public relations: Every organization has to maintain cordial relations with the members of the public. Many persons may visit an enterprise everyday. They include customers, creditors, shareholders, Government officials and so on. The Public Relations Officer must receive them and also attend to their needs.