Simple Steps to Success: Step Two “The System”

by Jayzee23 in Advice, June 30, 2011

Now that you have the proper tools to get started, you need to set up a
system. The key to success on the Internet is to have a system in place.
Once you build a system you can then start to build your list and your
business.

A system is quite simply a step-by-step process that your prospects will go
through. Some people call it a sales funnel. The purpose of the system is to
turn prospects into leads into customers. It’s really that simple.

Lead Capture -

What that means is you have to have a web page on which your prospects can enter their name and email address to enter your system. There are all types of lead capture pages, sometimes called a squeeze page or an opt-in page. However there are 3 elements that make an effective lead capture page.

1. Headline –

You must have a compelling headline that will capture the interest of your prospects and entice them to keep reading.

2. Offer –

This is where your free product comes into play. The product can be an ebook, software, audios, videos or even an email e-course. It just has to be something of value to entice the prospect to give you their information.

3. Opt-in Form –

This is the code that you get from your autoresponder service that allows the prospect to enter their name and email address and submit it in order to get your offer. That’s all there is too it. Now you may have been around on the Internet and seen many different types of lead capture pages. The type of lead capture page you use is dependent in most part on the way it is used. There are long page lead capture pages where you read through a lot of paragraphs of sales material before the opt-in form.

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There are short lead capture pages that are also called splash pages, that will fit in one frame in your browser. These are short and to the point and have very few words, just a few bullet points and an opt-in form. There are also pop-up opt-in forms or just an opt-in form used on a website that says, For Updates, Fill In Your Information Here.

Utilize The Opt-In Process -

After you have captured the lead, then what? A mistake that many marketers make is that they don’t utilize the opt-in process to add value to their offer. What they do is they tend to use the Thank You page that is provided by their autoresponder company that basically says, Thank You For Your Subscription. That is a waste of real estate that could be used to offer another product or free-to-join membership site that can sometimes lead to sales.