Financial planning expert Jonathan Pond has often observed that “your best dollar is the one you don’t spend”. From the point of view of securing your and your family’s futures, there could not be a more accurate statement. Every time you spend a dollar, you give up the future value of that dollar. You lose the power that comes from possessing a sum of money. You also pay a very high price: you pay the “opportunity cost” of using that dollar in a better way. An example, though quite painful, will help you to see this concept in action in a way I assure you that you will not forget.

Had you invested about $10,000 in stock of chewing gum maker William Wrigley in April, 1986, your investment would have grown to $265,000 by early 2008. You would have been receiving cash dividends of over $7,000 per year. Yes, your annual cash receipts would have been 70% of your original investment. It does not end there. Earlier this year, Warren Buffett and Nestle purchased William Wrigley, Jr. Company for $80 cash per share. Warren and Nestle would have sent you a check for $360,000. This is quite a result from a $10,000 investment in a company that was well known in 1986.

How did you spend the $10,000 you had during the mid 1980’s? On cars, clothes, lunches, dinners, trips you can’t remember, staying at overpriced hotels and renting cars? Look around your house, in the basement and in the closets. That’s what you spent it on, that is, what’s not already gone to some poor landfill. Neither Buffett nor Nestle would send you a check for any of that.

To have made the Wrigley score, you needn’t have had the $10,000 all at once. You could have bought $500 worth and made additions through Wrigley’s dividend reinvestment plan. Many great companies had them then and have them now. Wrigley stock returned 16% or more per year for all the years from 1986 through the Buffett/Nestle buyout.

You don’t lose $1 million by carelessly misplacing it. You lose it $50 and $100 at a time, buying things you don’t really want and certainly don’t really need. You lose that future $1 million (or perhaps much more) with every dollar you spend.