The New Age of Luxury

The new age of luxury

Faced with the crisis and the change of civilization, the great houses confirm their culture of rigor, creativity, dream. And explore new ways: appreciation of their heritage, reaffirming their identity, search for meaning. This is neo-luxury of the intimate, emotional, is defined as a true art of living, that of chic. State of play.

Wardrobe, bags, jewelry, perfume, holidays, furniture, as well as coffee or even amusing heresy of essential goods such as home appliances … now everything is stamped “luxury”. The term became an excuse to sell everything seems meaningless. Overused, does he still dreaming? The main players in the luxury industry are now looking to requalify. Jean-Jacques Picart, consultant fashion and luxury, look for the word “chic” connoted less “rich and expensive,” while Stanislas de Quercize, president and CEO of Van Cleef & Arpels, emphasizes the “quality” as an objective criterion. This semantic quarrel reveals much unease about the very definition of luxury. On the pervasiveness of a new economic recession, redefine the concept version 2011 is therefore a crucial issue.

Luxury as a safe haven
We attribute the convulsions of the luxury market to the economy? The answer to Yves Carcelle, president of Louis Vuitton, is straightforward: “The rules of macroeconomics do not apply to the world of luxury. We supported a double-digit growth during economic crises: the experience shows that other factors such as changes in exchange rates, or natural disasters, we are more likely to affect the structural crises. “Given the global uncertainty, luxury is the natural refuge of consumers confused:” We are going through a cycle that began around 2002-2003, at which time we began to focus