Commercialism in Schools
Schools are slowly but surely being branded and commercialized. Students are seeing advertisements in their hallways, classrooms and even on the sides of their school buses…what does this mean for students, their health, and their finances?
While groups actively oppose large corporations and their nearsightedness, the companies themselves like to look at the ways they’re helping the schools by improving education funding. It can also be argued that teenagers are being taught more about money management, something critical to financial success in their future lives. The teenagers will learn to balance spending money on luxuries and saving their money for necessities. Commercializing schools could be indirectly responsible for helping teenagers make better financial decisions today and in their future, something that parents have failed to do in the past. On top of all of this, commercialization is helping the students develop a resistance to advertising that will lead them to buy things on impulse, without the slightest logical thought.
Marketing to children in schools is an excellent way to reach the target demographic of many advertising companies, while helping educate the consumers. Schools should not be commercial free; commercialism in schools benefits the overall learning experience of the school-aged teenagers by increasing the school’s budget and teaching the teenagers to be fiscally responsible.
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