Controversial Campaign for Mercedes-benz with The Image of “Che” Guevara

Controversial campaign for Mercedes-Benz with the image of “Che” Guevara

Mercedes-Benz Company led a strong buzz on Thursday when presenting an ad campaign in Las Vegas, USA to promote their vehicles with images Argentine Ernesto “Che” Guevara, according to a report published by the newspaper El Nuevo Herald.

Those who came to reject the decision of the prestigious car that Cuban exiles in the cities of Miami and others, who complained that Guevara was a fellow dictator Fidel Castro and helped to impose communism on the island in 1959.

Daimler AG, the German company Mercedes-Benz is in control, immediately went to apologize for using the image.

“In his speech at CES, Dr. Zetsche (President of Mercedes Benz) is called a revolution in the car that allowed by new technologies, particularly those associated with changes in connectivity. To illustrate this, the company briefly used an image of Che Guevara (who was one of many images and video in presentations) Daimler. does not support life or the actions of the philosophy of history or political determination. We apologize to those offended “, a statement issued by the company.

Cuban, who has been exiled from his country by the arrival of Castro’s dictatorship, not only reject ads measured, but even threatened to stop buying cars from this company.