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Why Obama Will Win

With less than four months left before the November, 2012 presidential election, the race is shaping up. Voters have a clear choice between the incumbent and the challenger, and it is becoming self-evident as to which candidate the American people want to hold the office of US president.


Image by George Cassutto
Copyright 2012
Used with Permission

In fourth months, the American people will decide if President Barack Obama deserves another four years in the Oval Office. According to his challenger, former Governor Mitt Romney, President Obama has failed to institute policies that would revive the American economy as it emerged from the worst recession since the Great Depression of the 1930s. Unemployment has remained above 8% and GDP growth has slowed to less than 2%. President Obama claims to have led America into 27 consecutive months of private sector job growth while keeping the federal deficit to a record low annual growth rate of 1.4%. More importantly, the two candidates represent two political and economic philosophies that are embodied by the platforms of their respective political parties. Obama and the Democrats are calling for a fairer distribution of the tax burden, with a tax increase on the wealthiest Americans, while Romney and the Republicans claim such tax increases will reduce the ability of “job creators” to generate economic growth in the US. Who will America choose? President Obama will most likely find himself the winner in November. Here’s why.

The Ground Game

President Obama has resurrected his campaign structure from 2008 but even stronger and with a tighter grassroots organization. Using a broad-based database of voters who have shown support in the past, the Obama campaign has developed a “neighborhood team” approach, generating volunteers in each community with a leader and subordinate volunteers each with clearly defined roles. Average citizens take on virtual second jobs as canvass coordinators, phone bank coordinators, and as specialists reaching out to specialized populations such as youth and Hispanics, and digital content coordinators who have mastered social media such as Facebook and Twitter. Campaign headquarters in Chicago hands down the talking points to regional and state field leaders, who share the information with the neighborhood teams. The Romney campaign is trying imitate this model, but the Obama campaign has a base that is, in the words of the President, “fired up and ready to go.” This intensive grassroots campaign will be instrumental in bringing battleground states such as Virginia and Pennsylvania into the Obama column. They are also motivated to register new voters to counteract Republican efforts to nullify Democratic votes through voter suppression laws.

The 1% vs. the 99%

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