Developer of Angry Birds: Piracy is Good for Business
by CEO of Rubio, the company that develops the popular game told the music industry representatives that piracy actually helps the company earn more money!
Downloaded the Angry Birds games for free to a breached phone? Bought a fake slippers of red bird? Robio, the company developing the game, get hurt financially, but it is not really bothering it. According to the Guardian’s report, CEO Mikhail Hed, said that piracy and counterfeiting of products actually help the firm gain.
Hed mention these comments at a meeting in Cannes to representatives of the music industry, and noted that the industry poorly dealt with piracy, and that Rubio had learned it mistakes. The company is fighting counterfeiting and piracy only in extreme cases, because ultimately forged products bring them more fans you can eventually cause them to sell more products. Rubio refer customers as “Fans” not as “Users “. Hed mentions the company wants to sell and promote music through the game, and thus lead to a gain of all parties involved.
Liked it
-
-
-
-
-
-
-
-
Post Commentmdrkarim7
On February 1, 2012 at 2:48 am
Thank you for sharing.
mdrkarim7
On February 1, 2012 at 2:49 am
Thank you for sharing.
girishpuri
On February 1, 2012 at 3:19 am
nice share
Kristie Claar
On February 1, 2012 at 6:27 am
Interesting
marqjonz
On February 1, 2012 at 7:22 am
The situation is more complex than music publishers want to admit, especially in the Middle East. The U.S. has no copyright treaties with Iran, Syria, or Iraq(!). In the absence of a treaty, U.S. works have no copyright protection in those countries. Moreover, Internet censorship in Iran and Syria makes U.S. content very hard to get except through piracy. If the the consumer has a choice between piracy or nothing, shouldn’t the music publishers prefer getting piratical exposure that might generate sales in the future?
Nidhi Rai
On February 1, 2012 at 8:17 am
interesting.
Aroosa Gloomy
On February 1, 2012 at 8:43 am
I’m gr8 fan of Those little despicables
Ruby Hawk
On February 1, 2012 at 1:41 pm
That’s good news for the music companies, but I wonder why there is such objections to piracy if it actually helps sales.