Online piracy is on a high these days, and appropriate alternatives need to be introduced to enforce digital piracy laws. A survey conducted by Virgin Media in UK indicates the current trends of online piracy.
A survey conducted by Virgin Media indicates the current trends of online piracy. According to the survey results, two out of every five people commit illegal downloading, which is the primary source of online piracy. The study was carried out in the UK, and the results were quite astonishing considering the digital piracy laws.
According to Virgin Media, men are more prone to illegal downloads, whereas, women are reluctant in downloading content from the pirated site. Most of the people were of the view that the convenience of downloading the content with just a single click is among the major reasons of illegal downloads, paving way for online piracy.
The CEO of Virgin Media has said in a press conference that the company wanted to come across the online piracy trends in the UK. He further added that the digital piracy issues are affecting the lifestyle of a common person big time.
A survey needs to be comprehensive to portray a real picture of the scenario on hand. Communicating with the consumers is essential, not just to conduct such surveys, but to shape the services of a company accordingly. It can help the industry to come across the customer requirements, which tend to change from time to time.
It is high time that entertainment companies need to respect the verdict of the consumers to ensure they stay away from illegal downloads. Owing to the hindered and multi-step buying of digital content, people go for the easiest way out, which is downloading the content free over the internet. The authorities see this from the monetary perspective alone, but because time is of the essence, people find downloading the content over the internet as a time saving option. In the research conducted by Virgin Media, it is evident that the huge number of illegal downloads is because of the absence of appropriate legal alternatives.
The research/survey under consideration will be beneficial in putting forward the requirements of the consumers. Although, trends have changed, but still, buying the digital content is not a piece of cake, as it involves complex procedures. This paves way for people going for online downloads, which is quite natural considering the current trends.
Studio owners, who have suffered loss of revenue because of illegal downloads, need to introduce easy and convenient ways of buying the digital content. The emphasis should not be on the consumers and the illegal sites alone; rather, the concerned authorities need to come up with an ideal legal alternative providing digital content to the consumers.
Survey results conclude that about 30% people in the UK, who use a paid service, also go to the illegal downloads. The number of such people is increasing day by day, which is causing havoc to the distribution and marketing companies. Furthermore, the majority of the people were of the view that high speed and fast streaming on offer by the illegal sites attract customers’ big time. Almost 88% people have cited the connection speed as amongst the top most factors to look into with a service provider. Online piracy is on a high these days, and appropriate alternatives need to be introduced to enforce digital piracy laws.