Kid Consumers

Children spend lots of money. They spend things with their pocket money or money they earned from work or from their parents pockets. Children spend millions of dollars on toys, food (especially lollies) and other things they want. Children influence parents to buy things. They choose the holiday location and even what food to buy!

Image from iandrinstitute

Why do Parents Buy Children Things they want?

Parents buy children what they want as a child is very persuasive! If a child wants candy and their parents say no, the child will throw a tantrum and start throwing some products around and cry. This will make the parent or parents feel embarrassed and angry forcing them to buy their son/daughter the things they want!

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Advertising Strategies

Advertises deliberately target children. They put ads for toys and foods during the children programs. They even make a TV program just to make a toy! At one point in time, the top ten most sold toys were the main characters of a TV programs like Transformers and Teen Age Mutant Ninja Turtles. They even take advantage of programs by adding the TV program logos and characters onto the packaging of the food! When a child goes past it, they recognise the TV show characters and instantly want it because it tastes “better” than a normal food.

Image from Wikipedia

Some fast food restaurant (especially Macdonalds) make toys of the characters off movies and TV shows to attract children into eat their product! And when the child sees the toy on TV, they nag their parents into buying the fast food toy.

Image from justelite

Supermarket Advertising Strategy

Supermarkets use sorting strategies to win the eye of a child. They have aisles with different foods. Some with chip, drinks, lollies, etc. This may look neat to a consumer, but it usually to attract the attention of the little ones. They also have neat little hangers or boxes with chocolates, lollies, chips, etc. This would also draw the attention on to your children.

Image from soapbox.lafayette

Internet Ads

On the internet, your children aren’t safe. The internet is full of ads. Some ads are part of the game and some are around the game. For example, you may buy your child a toy that allows them to access an internet virtual world to buy things and talk to friends. For it, they have to tell their birth date. When it is their birthday, they will say buy this toy. Some games put the ad inside the game. For example an Oreo game. And some games have the ads on the side of the game.

Image from poxworldempire

Ads at School

Some schools in America are adding logos of popular food restaurants. Like a stand that has a Coke logo and a basketball court with a Pizza Hut logo or a vending machine. Schools do this for the extra income. What they don’t know is the extra amount of money the kids will spend on the foods.

Image from flickr

Conclusion

This shows that parents are being too kind to their children by letting them spend money on food ans toys.

I hope this was interesting and informative,

Cheers!