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Veggietizer (Veggie Meat) Feasibility Study

A feasibility study about veggie meat production by the students of Urdaneta City University. This study may serve as a guide for researchers in making feasibility studies. It may also be useful for businessmen aiming to establish a similar venture.

Historical Background of Urdaneta.

          There are many versions on how Urdaneta City officially became Urdaneta. One theory suggests its original name is Organita, roughly meaning “little organ or unit.” This is plausible as it was then a composite of portions of barrios of the adjacent towns where they converged to create one composite pueblo. Some of the theorists, the so-called purists, believe this by saying that the Spanish root word is organo; therefore, the right word should be organito. These theorists cite education at that time was centered in the Poblacion and the people in the hinterlands were neglected, thus resulting to bad grammar.

          Another contention was that the first “cura parroco” of the town, Fr. Nicolas Alonzo Manrique, during the organization of the publeo in January 8, 1858, named the town “Urdaneta”, in honor of another friar, Fr. Andres de Urdaneta. Fr. Urdaneta was the spiritual adviser of the expedition led by Miguel Lopez de Legaspi which arrived in Cebu to explore the country on April 27, 1565.

         The first inhabitants of the town were mostly Ilocanos. They established nearby settlements that occupy portions of the barrios of surrounding towns, namely Asingan, Villasis, Malasiqui, Sta. Barbara, Mangaldan. Manaoag and Binalonan. The settlers joined together and petitioned the Spanish government to allow them to form a separate pueblo for greater ties and stronger unity. Their petition was granted and Urdaneta was formally founded on January 8, 1858.

          Urdaneta became a city through Republic Act 8480, otherwise known as “An Act Converting the Municipality of Urdaneta, Province of Pangasinan into a Component City to be known as the City of Urdaneta”. This was signed on January 10, 1998 and was voted affirmatively by the people of Urdaneta City on March 21, 1998.

          Urdaneta City is now the cream of the crop. Based on the financial report released by the Commission on Audit for 2005, Urdaneta City is now the leading city not only in Pangasinan but in the Ilocos region in terms of net income, gross income, total assets and total equity. Its strategic location has made it a hub of trade and commerce.

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