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Windows Phone, a Predictable Failure?

The U.S. computer giant Microsoft will launch from October six a range of mobile "Windows phones" in partnership with a score of operators and equipment manufacturers, an offensive aimed at countering the rise of its rivals Google and Apple.

The launch in Europe, the United States, South America and Asia Pacific, will be conducted in conjunction with sixteen operators including Vodafone, T-Mobile, Orange (France Telecom), and seven suppliers, HTC, Acer, LG , Samsung, Sony-Ericsson, HP and Toshiba. In France, the operator SFR will be the first to market with initially entered the mobile and high-end branded Samsung and LG.

This new “toy” to the sauce Microsoft is unlikely to break anywhere since its mobile operating system is in decline: in the second quarter, it was not shipped as of 9% of smartphones sold , against 12% a year ago, according to Gartner. Everyone knows why. Too heavy, not enough features, and very backward, black spot. The smartphone market dominated today by Nokia and the Symbian operating system, which nevertheless also seen its market share fell from 57% to 51% in one year is extremely carrier: sales were up 27% in the second quarter, a trend that should continue throughout the year.

Mayonnaise can not take, even if Microsoft insists “first and foremost to highlight the brand Windows in a logical reinsurance vis-à-vis customers in the PC environment” is to no avail. The PC is the PC, the smartphone is something else. Users are not stupid, they want features modern, responsive and scalable, which is not the case with Microsoft, too heavy in its business model. Even with a controversial mobile IE, it will not be a bad dressing with Windows Phone. Time will tell … I even have a screenshot to give you is to tell you …

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  1. Bruce Officer

    On September 25, 2011 at 11:50 am


    Windows has simply failed to catch the imagination for smartphone users.

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