Nuke ‘Em

“Nuke ‘em!”  

“Kill those damn rag heads.“  

In 1945, to expedite the US/allies successes in world war 11, it was determined that dropping bombs on two cities in Japan would kill over 50,000 people and likely bring an end to the war in the pacific. It did.

As part of the ending of ww11, England and specific Jewish leaders decided to transport Jewish refugees to what was Palestine.  While this would have made a perfect, BRIEF solution to the illogical focus in Germany of exterminating Jews that somehow threatened the German “high command,” the brief settlement has caused almost as much anguish to a different group of people–the Arabs, and more specifically, the Muslim Arabs.

Over time, the Muslim component of the Arab world  came to hate the Jews as much as the Nazis
did.  Within one of the political debacles in the Muslim world, bin Ladden decided to become his people’s Hitler and focus on the Jews and their advocates, the Americans. Thus, Al Quedas and covert Muslim nationa leaders are trying to ply military strategies against the US to get rid of the Jews in Palestine.

While the US military winds its way around the Muslims in both Iraq and Afghanistan, it finds its hands tied regarding when it can either attack a discovered enemy or at least defend itself.  This is, of course, an absurd strategy for the ground soldier. He wants to kill the rag head and go home. Thus, he takes on the logical expression, F_uck this, let’s “nuke the Ragheads.”  Of course that is a racist, mean, violent expression and it is spoken as a very logical response to being ordered to fight a war that has stopped being a war and is now a place to pacify Muslims so that they will no longer want to kill Americans–and even help stop their enemy, radical Taliban.

“Nuke ‘em.”  It has fallen into the lexicon, [language] of American business.  Weak retail chains want to nuke Wal-Mart.  BMW and Lexus and others want to Nuke General Motors.  Is that a feasible strategy?  To focus 100% of one’s energies into asking the voters HOLDING with your desired dollars,  to stop buying from THEM and buy from you! I think it is a viable strategy with those clients who have specific needs and whose needs cannot be met by the “enemy.”

When I review advertising, I rarely see any industry use, effectively, comparisons as well as does the auto industry.  We have cars who sell gas miles, cars who sell economy over all, cars that sell looks, cars that sell comfort, cars that sell loadability, others that sell “ideal for the mountains and sea-shore.”  Those types of ads seem very logical and effective because– because most people, while they use their vehicle for multi-purposes, focus on one or another of several needs and when they can see someone else succeeding USING their vehicle as the viewer of the ad imagines his use of it, he connects the reasons for buying and soon, test drives his ideal vehicle.

While a few jeans or pants makers/retailers have been doing the same, I have not seen comparisons–what makes Levi better than or not as good as……whomever else?

Same with computers, TVs, or a myriad of other goods.  The store salesperson will suggest the better of brands for solving a client’s needs but why does he not get more direct help from comparison ads?

He does not need to Nuke ‘em to get his sale but he does need some marketing help.