Eco Friendly Fashion &Ndash; Indian Designers Lead The Way

The world of fashion is often blamed for causing irrevocable damage to the environment. So given below are five products that will add green to every Indian wardrobe.

“Grassroots” by Anita Dongre

The first organic line in India, Grassroots is the brainchild of Anita Dongre inspired on a trip to Goa by the process making vegetable dyes without wastage. She has a very chic collection of blouses, skirts, dresses and jackets all in organic cotton. Starting at Rs. 4000 and upwards, the slightly higher cost is because organic cotton is more expensive as the yield per acre is lesser compared to conventional cotton, but it has antibacterial properties and is cooler than conventional cotton. You can see the works of this genius at DLF Place in Saket and Palladium in Mumbai.

Stella McCartney

Stella McCartney is an icon in the veggie fashion world. All her designs are animal free. That includes a special line of shoes that uses plant based materials instead of the conventional PVC based plastics. Her collection on display at UB Mall in Bangalore is worth a look and watch out for nude bustier embroidered with roses.

Samant Chauhan

A late entrant into the green movement, Samanth Chauhan uses cotton, cotton – linen blends and Bhagalpur silks in his creations. He has created a new vertical in fashion with his ‘non-violent silk’. All the silk he uses in his collections are hand woven and use no dyes of any sort. Combining his passion for green with his extremely talented eye for design, a piece from this designer is a must have. Samanth designs can be viewed at Haus Khas in New Delhi.

Leocanet Hemant – “ Green”

Once the designer for young, spirited A – List Brigade, this deadly duo now focuses on a new found passion for eco-friendly design. Their collection aptly named green has many stylish designs all using organic fabrics like cotton, khadi, handloom silk and poplin. Though they have taken up the eco lovers tag, streaks of their original direction remain in some of the evening gowns using chiffon silk.

Lush

With the clothes and shoes taken care, lets focus for a moment on skin. Lush is the most recognised brand in India for its organic fruit and vegetable based bath, shower, skin and hair care products. With natural smells adorning your smoother and softened skin, you will forget that perfume. Lush products guarantee a revival to your skin battered by the smoke and dust of the city. Available across the country, buy Lush from any of the top malls you walk into.