Understanding Lindsay Lohan

Lindsay Lohan started her career at a very young age through magazine and commercials advertisements. She started her acting career at the age of ten and has spent more than a decade in the film industry and is also a popular singer.

Lindsay Lohan in her early years had to contend with the conflicts between her parents and often had to care for her younger siblings, after her father was imprisoned she also provided for  them economically  and given  them emotional support. (ScopeLink,Inc )

In her words “I feel like a second parent in the sense that I helped raise my family.  When my friends and family are around me. I feel like they are safe.  No matter what happens we are going to be fine. ”She has had to take too much responsibility at a very young age.

According to Russell Davies,   Lindsay Lohan’s negative publicity is helping her lagging career. Her target audience loves the drama in her life and has her fans begging for more. She appeals to her audience in the following ways:

Drama: She is constantly embroiled in one drama or another; whether it is getting into a fight with her father or breaking up with her celebrity boyfriends or girlfriends. She has got more than enough media coverage over her love life

 Struggle: Rise to the occasion and acknowledge that life extends beyond what is seen on the red carpet.

Empathy: Having had a tough childhood due to her father’s imprisonment and her parent’s estrangement. Many women and children in similar situations empathize with her.

Triumph: Lindsay has achieved her celebrity status against all odds. Her life is worth following whether the publicity is positive or negative. (Young American Celebrity).

In the past few years Lindsay has been in the news for all the wrong reasons. Drunken driving, alcoholism, addiction to prescription drugs, party hopping and multiple sexual relationships. Lohan’s self- destructive behavior has generated concern among her fans that have idolized her.

According to Murray’s Theory of Needs, We can analyse her needs in the following ways:

Achievement: Lindsay has been driven by the need of achievement at a very young age and has achieved success when she was a mere child. The possibility of failure may have made her insecure; hence it has come out in the destructive behavior that she has been indulging in lately.