Discover the Significance and Meaning of Color in Your Life

Red

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Red has the ability to immediately draw attention, which is why it is used for fire equipment, stop signs, etc. It is a stimulant and has more personal and emotional connotations than any other color. It is associated with strength, power, war, passion, love, determination and desire. It increases metabolism, blood pressure, energy and enthusiasm, creates a feeling of protection from anxiety and fear, and promotes confidence and action.

Again, different shades of red evoke different meanings. Light red produces sensitivity, joy, love and passion. Dark red represents courage, leadership, rage, and anger.

Because of its ability to capture attention so effectively it is smart to make “buy” and “click” here buttons red. It’s also a great color to use with high energy merchandise like energy drinks and sports related products.

Yellow

Yellow is a color that creates happiness, optimism, intellect, joy, enlightenment, with the promise of a positive future. It sparks creative thoughts, instills energy, evokes honor and loyalty. It encourages communication, stimulates the mind, nervous system and memory.

Be careful, overusing yellow can make babies cry more, so be sure to use it with balance in your newborns room. Like red, yellow is an attention getting color and that is why taxi cabs are often yellow. Because of its cheerful connotations yellow is also a good color to use in promoting leisure activities and children’s products.

Gray

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This is the universal favorite suit color typically mixing well with all other colors. It is practical, timeless and solid. However, while it is a favored suit color, it is often not named as a favorite color. Why? Probably because gray is also associated with depression or loss feelings that most people steer clear from. Maybe at work we’re trying to convey a serious, no-nonsense affect?

Black

Powerful and authoritative, too much black can sometimes be overwhelming. It is a timeless, classic color because it conveys sophistication and makes a person appear thinner in clothing. Black is a restful color evoking mystery, possibility, formality, prestige, elegance, and a feeling of inconspicuousness.