The Secret and The Law of Attraction

Get what you want by thinking positive?
 
Have you heard of the Secret? Next week, it is likely that you talk around the coffee machine. In the United States, the subject is on everyone lips, lathered with a promotional campaign omniscient, Oprah and The New York Times. Chronicle of a phenomenon. The secret of Secret is to be shrouded in mystery. As campaign, has rarely seen more effective. What secret does this one? From the law of attraction. Confused? This is a book that as the basis of positive thinking. Put another way: your mind can give you everything you want, even wealth.

“What you think is most manifest in your life,” says the book. Whether it’s a big car, a parking space, weight loss, happiness, everything. Even a car accident?

“90% of our thoughts are unconscious, so it’s not that I am voluntarily accident, but my subconscious draws event,” said Marcia Shimoff, participating in the project and co-author of the bestselling Chicken Soup for the Women’s Soul .

Well, all this seems simple, but it literally speaks of the phenomenon of time, adopted by millions of Americans already fond of books flavored spiritual and New Age, which attempts to guide the reader in his quest for happiness and inner self.
The success of this book reflects the thirst of positivism and the fascination with the magical thinking.

Beethoven

The Secret does not reinvent the wheel, some advice that evokes existed since time immemorial. It is said that Newton, Plato, Victor Hugo, Martin Luther King, Thomas Edison, Winston Churchill, Beethoven and Bell knew the recipe.

Why all this buzz, then? The genius of its instigator, the Australian Rhonda Byrne, is to have used a well-oiled marketing strategy sauce 2007.

First Secret DVD released in March 2006, far more attractive than a brick of 1,000 pages to write as a philosopher, and an interactive website, whose signature is visually reminiscent of The Da Vinci Code, has many prepared the ground for the arrival of the book.

Oprah

The latter scored highest on the list of best-selling New York Times with 1.75 million units sold since last December. We just reprinted in disaster two million pounds. The French version will be in Montreal in five days.

The craze has caught the eye of Oprah, which is even devoted two shows, because after the first, his audience had doubled! The high priestess of TV has even admitted on air to apply the law of attraction for 20 years. Ellen DeGeneres, Larry King, Saturday Night Live have also talked about the phenomenon.

The genesis of secrecy

The whole story goes back to 2004. Rhonda Byrne, producer of television in the palm of his life, finds a book, The Science of Getting Rich by Wallace Wattles dating from 1910.

The Australian then discovered the law of attraction, a principle as old as time. She begins to apply his own life, who suddenly takes another turn. She began to devour everything written on the subject at hand and meet passionate thinkers like it that famous law of the universe.

She left the United States with a camera crew filming their testimonies will be a DVD documentary form. Five million copies have flown since last June.

It collects 52 stories of professors in fields like quantum physics, psychology, finance, theology, feng shui, medicine, but also life coaches and motivators.

“It’s as simple principles, it’s just that by using the DVD and the Internet has brought more people, especially youth, to know what millions of people already knew. I was surprised at the success because it’s so basic, for his part said Dr. Michael Bernard Beckwith.

And nobody smelled good case before? “The men of power in possession of these principles do not want this to spread to keep their status,” said Marcia Shimoff, motivational.

“Rhonda Byrne is very sincere. His desire was to convey this message to the world, his motivation was not financial, “says she.