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Sex in a traditional Asian culture, sex museum in China Nanjing Road

There had been a growing acceptance and openness to sex in China.

With rapid modernization and rapidly urbanizing of Asian countries, topics on sex cease to remain a taboo and are pervading into a once very conservative society. A growing acceptance and openness to sex had meant that Ancient Chinese Sex Culture Museum founded in 1995 is making money for the first time.

Restrictions on advertising and financial problems have forced the museum to move several times over the years, but it seems he has finally found a location that he can flourish in. The hall reported a profit of about 400,000 yuan (US$49,382) last year, and hosted 120,000 visitors.

A sharp increase in numbers due to change in city official’s attitude and growing acceptance was hardly envisaged a decade ago in China . Hardly anyone in China would expect that such a museum will be located in the bustling Nanjing Road Pedestrian Mall.

Within the hall, which covers 400 square meters, contains 500 sex-related artifacts that Liu has collected over the years from home and abroad. The exhibits include jade carvings and sculptures, paintings, furniture, shoes and clothes, some of which are thousands of years old.

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