Does Cigarrette Advertising Increases Cigarette Consumption?
by In the early seventies, tobacco adverts was legal in United States and to the extent that cigarette brands sponsors television shows. Restriction on tobacco adverts starts after the Surgeon General’s Advisory committee in United States release its report on smoking and health. This report led to promulgation of laws requiring warning labels on tobacco products and restrictions on tobacco advertisements.
Although the war against cigarette adverts had yield some benefit in United States especially among adults. According to World Health Organization (WHO), the restrictions did have an effect on adult quit rates, with its use declining to 25% by 2004. But in other countries the cigarette adverts is still legal and booming. Countries including Russia, Brazil, Malaysia, Greece and Turkey etc still allow cigarette brands to advertise with billboards while countries like United Kingdom, Australia, China and South Korea have just begun anti-smoking advertisements to counter the effects of tobacco advertising.
Anti -smoking campaign has not been able to put cigarette brands out of business but it is gaining ground. Moreover, the cigarette companies are not sleeping. They are modifying their advertising continuously to attract more teenagers to their additive product.
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