The Psychology of Fashion

The Psychology of Fashion

Over the second half of the last century, the body has emerged as an object central to our behavior and to our drive for meaning. Therefore, fashion, being in close contact to our bodies, has started to receive the attention of the public, artists, and intellectuals. 

Psychology of the fashion look

It is a common saying, that individuals play the roles associated with their individuality and rank in society. One always has the wish to have a job in a large company; such companies are usually image-controlled. Companies want their employees to have proper appearance and to look successful. Conservative clothing is still the most accepted successful look for an individual. Not only that, but companies want individuals also to reflect the status and professional performance of the company first by the impression left by the way their employers dress.

Those who are not playing roles associated with their positions in society appear as odd and not trusted, this shows in being careful of what we do or say in their presence. Applying this to a customer employee interaction, the customer response should then be negative, and the impact of such negative response heightens and reaches higher administrative levels. Looking for a job is difficult especially if the aim is high, the way one manages his or her appearance may be an important key in giving a good first impression. The importance may mount to it may not matter what knowledge, approach or personality if one gets a wrong first impression. The answer to the question why employers encourage the image-control programs now becomes clearly comprehensible.

The usual society’s look for women is that they appear placid. Nevertheless, women began to take on stronger and more authoritative look probably since society approved for them to wear trousers. This reworked copy is still developing; and women now are taking on not to wear makeup, styling hair, and wearing what has always been a men’s wear characteristic such as neckties. It is true that a necktie reflects accountability, reliability, astuteness, and status, thus, a scarf may not be enough neck wear for women. These body attachments are not only forms of fashionable clothing, but used also to show the uniqueness of an individual.

When a job requirement is divergent communication with customers as in sales or public relations, important qualities for selection are good health and good- looking, as well as knowledge and familiarity with the product or firm. Nevertheless, not all managers appreciate these views; instead, they worry perhaps too much about the fashion outlooks, which can be a preference for selection.