The Internet has dramatically changed politics, business, how we socialize and our very culture.
My children will never fully understand what a life changing experience the
Internet has had on our society because they do not know life without it. The impact of
the Internet is far greater than any other communicative tool in the history of mass
communications. While doing my research I did find some experts who believed that
other inventions were more important than the Internet as these inventions led to the
development of the Internet. While this is certainly true that these early inventions may
have been important the Internet has a far greater impact on U.S. society due to its
versatility and ability to function in many aspects of our everyday lives.
invention in the last century allows us to email, instant message, research an automobile
, access a library, blog, purchase or sell stock, buy airline tickets, book a hotel and see the
world without even leaving our chairs?
In Tech’sExperts Predict Future / We May Become Pets of
Robots, Pew survey Says; Lee(2006) shares that the Internet has
dramatically reshaped the way people interact, as more and more people connect
to high-speed Internet services. Nowadays, Internet users can use instant
messages to connect with a customer service representative, or buy, sell and rent
virtual homes in online worlds.
Therefore, selecting the internet as my choice for the communications
tool with the greatest impact in the United States was not a difficult decision. The
Internet is an important part of most Americans’ lives. In The Chronicle of Higher
Education Cole(2004) reports that over 70 percent of Americans use the Internet at least
once a month, and the average user is online for nearly 12 hours a week.
The Internet has changed the way we communicate, do research, shop and interact
far beyond the borders of our country. The Internet is truly a global link and a profound
tool of immense proportions. The Internet has changed the way we conduct politics, earn
money and participate in our social groups and cultures. No other form of mass
communications share in this distinction.
. In this paper I will show how the Internet is the most important communicative
invention since the printing press. I will show how the internet intertwines political
economic and social communities. Finally I will discuss the potential of the Internet in
The Internet, like television before it, has a great impact on the politics and
political system in our country. When Americans want information about an upcoming
election they often use the Internet to help them make voting decisions.
.In Reports E-Gov and E-Policy 2006 Election Horrigan & Raine (2007)
provide statistics that twice as many Americans used the Internet as their primary
The Internet 4
source of news about the 2006 campaign compared with the most recent mid-
term election in 2002.
The advent of the Internet has had a tremendous effect on how political
campaigns are structured. Both parties are taking advantage of blogs, email, raising
money with text messaging and communicating with potential contributors through
email. The Internet is proving to be a faster and cheaper way for political parties to view
what the masses find important. Candidates then can plan a political platform from that
information and communicate that platform to the American people. In Politics Face Sweeping Changes Via the Internet Nagourney (2006) writes
that the transformation of American politics by the Internet is accelerating with
the approach of the 2006 Congressional and 2008 White House elections,
prompting the rewriting of rules of advertising, fund-raising, mobilizing
supporters and even the spreading of negative information. Democrats and
Republicans are sharply increasing their use of e-mail, interactive Web sites,
candidate and party blogs, and text-messaging to raise money, organize get-out-
the-vote efforts and assemble crowds for rallies. The Internet, appears to be far more efficient, and less costly, than the traditional tools of politics.
reach the voters of America. On these sites, political allies find linkage and common
Nagourey (2006), states that campaigns are now studying popular Internet social
networks, like Friendster and Facebook, as ways of reaching groups of potential
supporters with similar political views or cultural interests.
Politicians need to get their message out to the public and to also get the voters to
The Internet is a powerful way to sway voters toward one candidate or
isssue. Nagourney (2006), calls the internet the “holy grail”
that political organizers believe can persuade voters toward their candidate.
The Internet most certainly will be an ominous political presence in the future.
We however, need to recognize as voters that everything we read on a website
is not always accurate. The Internet like all other dynamics of mass
communications can also spread untruths. As Americans searching for the best
candidate for our vote, we must research the issues and candidates on our ballots
carefully. The Internet will continue to be a powerful force in American politics for a
long time. But like all forms of information found in magazines, newspapers, television
and, radio we must educate ourselves as American voters and not be swayed by the mass
communications political persuasion. Narourney (2006) cautions that
as American voters it is our responsibility to separate the truth from the “spin” and
make decisions based on our own judgement and values-not on what the latest blog is
The Internet has been a huge economic boom to our country and the
world. The Internet has a massive variety of items available for purchase and online
merchants want our business. Online merchants take the information that they learn
from the consumer and apply it in their own businesses to become even more profitable.
In the business world, this knowledge of the customer is an opportunity for money and
power. Corporations and businesses can reach worldwide customers. Information
passes via internet to the individual person then to businesses. Corporations study the
trend of business and execute much larger economic decisions using millions of
dollars. . We no longer live in a world of local markets. The Internet has brought us
into a global marketplace.
In Corporate Metamorphosis Murphy (2006) explains that knowledge is power.
Access to knowledge gives the exo-firm a powerful foundation from which to
work. This foundation, although not solid and not on the accountants’ books, truly
exists. It is real – not virtual. The foundation base is people, their experiences and
their ideas. This also spreads to corporations who have experience, knowledge
and access to atoms and materials with which to turn ideas into reality. The
access to this knowledge via the Internet – a simple medium – gives the the virtual
corporation the potential to be an extremely powerful player in the global
In The Changing Nature of Innovation Horn (2005) expresses that
the Internet links people of similar business goals in a global economy.
Internet is a tool that can work for people to make their goals reality. The
Emergence of the Internet and open standards is spawning those new models,
Allowing for the integration of businesses and business processed from an
ecosystem of outside suppliers.
Murphy (2006) concludes that it’s all about relationships. Whether personal,
corporate, management and customer oriented, connectivity is what the new
media is doing. It is bringing people with similar ideas and mandates together.
Distance is falling by the wayside. Ideas are being turned into reality. Virtual
corporations have the potential to change the way business is done from this
decade on into the next century. It is only the beginning and we are all still
predicting our future around technology of today
The Internet is about relationships whether political, economic or social.
However, the Internet has had a major impact on our society and culture. Long before
the Internet was but a twinkle in Al Gore’s eye, we wrote letters by hand and waited
weeks for a reply. Today we send instant emails across thousands of miles.
helps us all stay more connected to family, friends and the world around us. The
Internet has made our world smaller by making us aware of other cultures far beyond
our own towns, cities and countries. Everything we need or want to know is at the click
of a button. Everything from home mortgages to medical advice, from research to
blogging can be done online. The Internet brings us email and instant
messages. It allows us to stay in touch with people all over the world. Personal
relationships also can develop between people who due to distance might never have a
The Internet 9
In The Weekend Interview With Greg Waldorf The Matchmaker Parker (2007),
reports that the popularity of Internet dating is just one more sign that we’re
witnessing a fundamental change in the way people interact, a difference that
can be particularly pronounced across generations.
Some positive relationships do begin online. However the Internet also has a dark
side. Everyday it seems we read about another minor becoming involved with a
sex offender they met online. The minor and the sex offender are not meeting at
a high school dance. They are meeting in online chatrooms.
conversation over time leads to an in-person meeting. Unfortunately these meetings may
have tragic consequences.
In Online Relationship Leads to Sexual Assault Jeppersen (2007) reports that
a Woolwich man who had been having an online relationship with a 16-year-
old Carthage girl for two years allegedly sexually assaulted her at her home this week and
was arrested outside of Bath Thursday night.
Still facts such as these will not keep people from forming relationships online,
especially young Americans. The Canada News Wire (2007), reports
that a comprehensive survey in 12 countries of more than 7,600 young people between
the ages of 16 – 29 shows that 77% of today’s online youth would sooner live without
television than live without the Internet.
The Internet 10
Many of our young people rely on the Internet for all aspects of their lives.
Instead of having real social situations or going out and meeting people face-to-face they
choose to build relationships in chatrooms, on MySpace and other internet sites.
Another form of linkage online are terror websites. These websites recruit
young people to join their groups and participate in violent activities.
In Terrorist Using Net for Propaganda , Recruiting,
Discussion Boards, Online Forums Can Provide Investigators With Leads
Jesdanun (2004), states that in recent months, al-Qaida-linked terror groups and
their sympathizers haves made a big splash on the Internet, making it their
communications channel of choice. They’re benefiting from free discussion
boards, e-mail accounts and other online forums for propaganda, recruitment,
fund-raising and even planning.
Terror groups organize crime online in the name of their religion. In The Daily
Telegraph Steele (2007) reports that Muslim doctors used a chat site to plan U.S. raids.
Yet another troubling side to the internet is pornography. Online porn
exists in all forms. It is very accessible to children and children need to be supervised
when they are online. In spite of the wonders of the Internet we now also have a much
larger scope of problems that are difficult to police. The global connection can be a
cultural awakening in both positive and negative ways. Like all other forms of mass
communications it too has its dark side.
The Internet exercises the freedom of the press
and ultimately, it is the responsiblility of parents and caretakers to monitor all internet
access of their children.
In Teens and the Internet; Isolating Tendency of Medium is a Cause for Concern
(2005), the unsigned editiorial states that we need to look for ways to ensure that
the ever-expanding plethora of personal technologies doesn’t further isolate
individuals from the larger community. Modern life has empowered the
individual in ways undreamed of by our ancestors. But there is a price to pay in a
world where we communicate better from a distance than close at hand.
There are many predictions for the future of the Internet. In Text Experts Predict
We May Become Pet Of Robots, Per Survey Says; Lee (2006) writes that future
technological advances may see “humans becoming pets of robots.
In Clothes Make a Statement Electronically Researchers See A Day When You
Will Update Your Style With a Click Of A Mouse Enemark (2006) envisions
that you can only wear one outfit a day, and most of us have a finite supply of
clothes. Clothing and accessories that can change their “look,” however, could
make physical fashion as dynamic as Web culture.
While these ideas sound like a chapter out of a George Orwell or Ray Bradbury
science fiction novel. Who could have imagined twenty years ago the progress of mass
communications and the Internet today?
Twenty years ago the technology we currently
are using did seem like science fiction.
In the future we will continue to debate online personal privacy and the First
Amendment. Our technology will become even more intelligent and
sophisticated. As a nation we need to ask tough questions now about addressing these
issues. The Internet is our most powerful invention in the last one hundred years. But
like all tools of modern technology it has a positive and a negative side. We as
Americans and citizens of the world need to use our human brain to think critically and
use the Internet effectively in a positive fashion. We still need the power of human
reasoning and ingenuity . We need to remember to use the Internet as a tool for making
political decisions, continuing with our country’s economic growth and understanding
cultures different from our own.
If we can overcome the negative side of the Internet and use it as it was intended,
we can truly see our dreams for the future materialize into a global reality.