Increased Number of Subscribers to Increase The Indian DTH Market
by According to our research report "Indian DTH Market Forecast to 2012", the Indian Direct to Home (DTH) TV industry has grown at a rapid pace since its inception in 2003. This growth was supported by significant investment by the players, both new and existing. Defying the global trend of economic crisis, the DTH industry recorded significant growth in 2008 and 2009. As DTH television industry is in growth phase, expected to attract a large number of subscribers in the near future. The number of DTH subscribers is expected to grow at a CAGR of 14% in the period 2011-2013.
Increased number of subscribers to increase the Indian DTH market
According to our research report “Indian DTH Market Forecast to 2012″, the Indian Direct to Home (DTH) TV industry has grown at a rapid pace since its inception in 2003. This growth was supported by significant investment by the players, both new and existing. Defying the global trend of economic crisis, the DTH industry recorded significant growth in 2008 and 2009. As DTH television industry is in growth phase, expected to attract a large number of subscribers in the near future. The number of DTH subscribers is expected to grow at a CAGR of 14% in the period 2011-2013.
The reason for the strong growth in the number of DTH subscribers can be attributed to the fact that the quality of services provided by DTH is superior to cable or another. Despite the blistering growth, the number of DTH subscribers only represented a small share of total TV households. In the first game of the countryside, most DTH subscribers in India, mostly because cable operators were limited in rural areas due to limited infrastructure. According to our research, the number of DTH subscribers more than doubled in 2013 compared with 2009.
The report highlights some key marketing strategies and current industry trends. These marketing strategies can serve as reference for future growth is expected in the DTH market in India. In addition, the report will help clients to recognize or identify factors that determine the DTH market in the country in the years to come. The report also examines the behavior of Indian consumers and prepares a variety of factors that allow people to switch to DTH in the near future.
The report contains detailed information on all providers of DTH services in India with special emphasis on careful analysis of their strengths and weaknesses. It also explains why all incumbents have invested heavily in promotion and marketing of DTH services in the country. The report also addresses regulatory issues and other technological options.
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