India to Witness a Remarkable Growth in The Number of DTH Subscribers
by The DTH market in India is on the verge of a revolution. Had an increase of approximately 37.5% of subscribers in 2009 levels. As the television industry via satellite is in a growth phase, expected to attract a large number of subscribers in the near future. According to our research report "Indian DTH Market Forecast 2012", the number of DTH subscribers is expected to grow at a CAGR of 14% during 2011-2013 to $ 35,700,000 in 2013. This growth can be attributed to a wide range of possibilities offered by the DTH service providers to subscribers.
India to witness a remarkable growth in the number of DTH subscribers
The DTH market in India is on the verge of a revolution. Had an increase of approximately 37.5% of subscribers in 2009 levels. As the television industry via satellite is in a growth phase, expected to attract a large number of subscribers in the near future. According to our research report “Indian DTH Market Forecast 2012″, the number of DTH subscribers is expected to grow at a CAGR of 14% during 2011-2013 to $ 35,700,000 in 2013. This growth can be attributed to a wide range of possibilities offered by the DTH service providers to subscribers.
With the entry of new players in DTH industry in India, competition is becoming more intense. For this reason, the DTH service providers offer their subscribers a variety of attractive packages of channels. Considering the social status of different customers, DBS companies offer a wide range of subscription price and the convenience of switching between packages that fit your needs and requirements. This provides strong growth in subscribers.
Our report will help customers in the recognition / identification of factors that affect the DTH market in the country in the years to come. Currently, India’s DTH market is served by six private operators – Dish TV, Tata Sky, direct sunlight, large TV, Airtel Digital TV and Videocon D2H. Our study provides comprehensive information on all DTH service providers, with particular emphasis on careful analysis of their strengths and weaknesses. This also explains why all incumbents have invested heavily in promotion and marketing of DTH services in the country.
In addition, our report highlights some key marketing strategies and current industry trends. These marketing strategies can serve as reference for future growth is expected in the DTH market in India. We have also analyzed the behavior of Indian consumers and developed a number of factors that allow people to switch to DTH in the near future. In addition, we discussed some key issues related to market regulation.
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