Stereotypes in Children’s Toys

Another origin of gender stereotypes come from cultural institutions. Through television, movies, and magazines, society defines the roles that males and females should play. The media portrays guys in sports movies, the women as the homemakers; the women take care of the children while cooking and cleaning, and the men as the breadwinners. Although the media has come a long way, they still show more men working than women and more men as being the dominant ones. The show the women taking the kids to school, and then they come home to clean or go shopping. Traditional TV shows also show the mothers as the housewife and the fathers as working. The Brady Bunch, and Leave it to Beaver are perfect examples of this gender stereotypic role.

Commercials show mothers with the children and the fathers coming home from work. They show the mothers picking up after the children and getting them something to eat, but you hardly see the fathers doing that. They also show the women doing the cooking and cleaning. On the rare occasion that you see a man cooking on a commercial, they are advertising something that is easy and microwavable. There are commercials that say things such as “strong enough for a man but made for a woman,” which show that men should be the strong ones. The textbook gives another example of “choosy moms choose Jif.” This is implying that the moms are in charge of the health of the children. This shows that advertisements think that mothers are the only ones that shop or cook.

Society still sticks with many different gender stereotypes. You can see this in the media, from what parents buy their children, to how the toys in the department store are arranged. There is a boys section with active sports toys, cars, and fighting figurines. The girl section has cooking sets, cleaning sets, and baby dolls. It shows what society thinks males and females should be doing. We have come a long way in the past few decades, but we still have much further to go.