My Idea of Contemporary Advertisements.

Subliminal messages have been used effectively in advertising to increase sales, and in films to induce fear – but, how do they work?

The end of an era.

In a world dominated by marketing, images, promotion, and inattention, we have lost touch with what is authentic and humane in our lives. Our culture has become so dominated by selling that it is very difficult to judge who or what is geniune. What can we do to restore authenticity and the good part of humanity in our lives?

Mass communication use different means to affect attitude change. One of the common tactics used is persuasion. According to Severin & Tankard (1992: 153), “persuasion is only one type of mass communication, but it is a type in which many people are interested”. In their words, “the advertisers using mass communication to sell soft drinks, headache remedies or automobiles are engaged in persuasion”.

The Influence on society and what it’s doing to us.

Print media are going through hard times. Will they survive the recession?

A brief introduction to the topic of violence in the media and its effect on young people today.

Advertising makes a large social impact in the USA. How does that impact manifest?

Most people have very set ideas on whether advertising is beneficial or not in society. However, most people haven’t looked at all the facts. This article summarises all points of view and allows you to make up your own mind.