Our brain is made up of two sides: Right Brain and Left Brain. The Right side is random, intuitive, holistic, synthesizing and subjective. The Left side is logical, sequential, rational, analytical and objective. Both sides of the brain are important to us. Using both sides of the brain yields optimum output as we are making informed decisions and observations of the world around us.

Therefore, the right university degree/s should involve both sides of the brain. For example, if you are taking Bachelor of Business Administration, then take a minor in Mathematics or Statistics; or take a master’s degree in Statistics. Similarly, if you are doing Bachelor of Engineering, take minors in Management or Communication. You get the picture. The reason for this amalgamation of different subjects is because the curriculum within these disciplines requires the application of both sides of the brain.

Now the argument could be that each degree on its own includes a certain level of logical and intuitive cognitive processing. Thus, another smaller degree in another discipline is not required. However, the cognitive balance provided by one degree is tipped in favor of one side of the brain; soft sciences towards the Right side and Science degrees to the Left side. While this may be convenient, it may pose challenges in the future. For example, as important it is to make logical derivations of a problem, right communication strategies could help in effective and efficient delivery of an idea or theory. The core idea is to make use of both sides of the brain when looking at things and obtaining a degree/s that does this is a crucial characteristic of the right university degree.

Another argument could be that courses under the soft sciences can be learned by practice. Why should I go to the university and take Communication or Management, for instance, as part of my major? True story. It could absolutely be learned by handling tricky situations and socializing. But a degree from a university speeds up this process and helps you to socialize effectively and reduces the amount of bad eggs you encounter.

I hope this alleviates the problem a little. Sure, the ultimate combination of degrees depends entirely on your interests and passion. But, it is ideal and beneficial if you chose a combination that made you think logically and intuitively. You will be an asset to any institution you decide to work for. Good luck in your endeavors.     

The ability to reach large segments of the public is of great value in commerce, politics, and a society’s culture. The mass media are usually controlled by corporations (as in the United States) or by national governments (as in China). The mass-media industry employs professionals to conceive, produce, promote, and deliver communication products that are specifically designed to meet the goal of attracting large audiences. These products may be sold as objects (such as books—or downloaded e-books—or digital videodiscs [DVDs]) or exhibited for the price of a ticket or subscription (such as movies shown in cinemas or on premium or pay-for-view cable TV channels). Some services may be offered at no cash cost to consumers so as to create an audience for paid advertising (such as commercial television or radio broadcasts or Internet sites). Most newspapers and magazines are sold directly to the reader but depend on selling advertisements for their profitability. A growing number of newspapers and magazines are available online for no fee; this “freebie” has proved to be a challenge for the cash-strapped print media.

No communication technology is inherently a mass medium. Rather, it becomes such a medium through usage. Radio was invented at the end of the 19th century primarily for use as a two-way communication system to serve industrial shipping and naval operations. In the 1920s corporate decisions were made by several major electronics manufacturers to mass-produce inexpensive radio receivers for retail sale and to operate radio stations as incentives for consumers to buy those receivers. Thus radio broadcasting—a mass medium—was born; it quickly grew into the primary use of that medium. Television developed in the opposite way. It was first introduced to the general public as a mass medium in the late 1940s. Decades later the development of such supplementary appliances as the videocassette recorder and the home video camera allowed for its use as an interpersonal medium. The telephone has been an example of a medium of interpersonal communication that remained, primarily, just that. It was only occasionally used as a mass medium; telemarketers use computers to automatically dial thousands of phone numbers for the purpose of reaching a potential customer or playing recorded messages. Letter writing has historically been an interpersonal medium. Yet direct mailing of millions of letters of solicitation by post or by e-mail constitutes the use of the letter as a mass medium.

History

Mass media are essentially an industrial-era phenomenon. The first commercial printing industry during the early 18th century sprang up around London’s Grub Street. This is often cited as a beginning for mass media because of the recognizable economic system that was put into place. It was there that publishing found its early commercial applications; hand-operated printing presses were used to produce and reproduce thousands of copies of inexpensive literary products—including novels (”penny-dreadfuls”) and magazines. These were sold for profit to a growing audience of rudimentary readers. Publishing had previously depended on the clergy or the aristocracy for funding rather than on retail marketing.

A string of communication technologies were introduced during the 19th century and accelerated the development of the mass media. The invention of the steam-powered printing press (along with increasing literacy rates) gave rise to mass circulation of newspapers and magazines. These types of mass-produced print products—as well as books—were commonly available for sale in Europe and North America by the 1860s. Photography was invented in the 1820s. Methods for reproducing photographs in the print media were improved throughout the century and made such media ever more attractive to consumers. The development of still photography led to the invention of the motion picture. The cinema was an entirely new means of communication that showed great potential for mass-media application.

In the 1830s the telegraph was invented and was in practical use by the late 1840s. It was perhaps the single most important invention in the history of mass communication. It revolutionized existing media by supplying newspapers and magazines with a continuous stream of news dispatches from the region and even the nation. The Atlantic cable was completed in 1863; newspapers could then acquire information from around the world. Newspapers and magazines were bolstered by the resources of the telegraphic wire services and eventually achieved circulations numbering in the millions. Thus print became the first of the modern mass media.

Other types of media were gaining public attention on this scale by the turn of the 20th century. Silent movies became increasingly popular. Dramatic narratives provided the main audience draw, with the newsreel and the documentary film also garnering viewers. Attendance grew as the introduction of synchronous sound to feature films in 1927 married voice with picture.

The phonograph (invented in 1877) emerged as a mass medium as well. It achieved wider use as electrification of homes allowed for replacement of hand-cranked mechanical models. Sales of recordings reached mass proportions during the 1920s, with commercial radio used to popularize musical genres and to make stars of artists. The first U.S. commercial radio station went on the air in 1920. Radio networks linked stations in various parts of the country to carry a single program simultaneously by 1927.

By the mid-20th century, newspapers and magazines, movies, phonograph records, and radio programs were all conveniently available to most of the American population. These media provided many aspects of cultural learning to a sizable number of people. Eventually these mass media began to rival such traditional cultural determinants as family and religion. Some saw this as a natural and positive extension of democracy. Others criticized the mass media for failing to propagate existing culture and replacing it with a new mass culture based on consumerism at the expense of traditional or any other values.

Broadcast television emerged as the nexus of the mass media during the 1950s. It contained news, drama, cinema, music, and at least some content from all other mass media in a single, convenient home appliance. Television’s overwhelming functionality was soon dictating supplementary roles to other components of the mass media. Radio began to produce specialized programming for smaller target audiences. TV absorbed general-interest entertainment—from drama and comedy to variety—which had been among radio’s most popular attractions. Newspaper circulation had started to decline in the 1930s as radio journalism proved itself both faster and more popular. The number of daily U.S. newspapers began to drop precipitously with the spread of television. Most cities were left with only a single newspaper publisher. Many general-interest magazines disappeared as well; publishers sought the smaller and specialized audiences that television did not serve. Motion-picture attendance declined in the face of television’s at-home convenience.

Mass Media Today

Evolving technologies continue to drive the development of mass media. Instantaneous communication is a process that originated with the telegraph; it reached a milestone with the successful launchings of communications satellites into low Earth orbit. The first of these was Telstar 1 (1962). It orbited the Earth at a speed faster than the Earth revolves. This allowed for “windows” of time when video and audio transmissions could be made within a shifting orbital footprint. There are now dozens of high-capacity communications satellites in synchronous orbit; a reporter may attach a camera or microphone to a laptop computer and report live via satellite from virtually any location in the world.

The nationwide dissemination of cable TV was a process that took decades because of the necessity of seeking legal franchises in virtually every U.S. municipality. Cable subscription reached a saturation point in the late 1980s. The new mass medium began to remake TV in much the same way that the introduction of TV had remade radio and magazines. Cable channels sought smaller audiences with special target interests for advertisers specifically intent on reaching these audiences. But that changed in the first decade of the 21st century; both the number of cable channels and the size of audiences grew. Millions turned to cable news channels for presidential election coverage in 2008.

The 1990s, meanwhile, were marked by an explosive growth in online services for people who used computers and had access to the Internet. Critics hoped that the Internet might offer an alternative or even a counterforce to mass-media influence over public taste and public opinion (with e-mail, newsgroups, and chat rooms).

Mass-media ownership was characterized by concentration of ownership through mergers and acquisitions in the late 20th and the early 21st century. In the United States a consistent trend of deregulation since the 1980s left most of the television industry (as well as other mass media) in the hands of fewer than a dozen companies.

The 2001 merger of Time Warner—an integrated mass-media company with holdings in publishing, film and television, radio, recording, and just about every other form of mass communication—with America Online (AOL), the then-largest Internet service provider, epitomized this trend. This deal, however, was struck at the height of enthusiasm for Internet and media stocks. When new technologies were created, new online providers jumped in. AOL began to lose many of its users. This was followed by highs and lows in the stock market; a recession ensued in 2007. Time Warner and AOL “divorced” in 2009. As part of the split, Time Warner kept the entertainment site TMZ (Thirty Mile Zone) as well as CNN (Cable News Network), HBO (Home Box Office), TBS (Turner Broadcasting System), and TNT (Turner Network Television).

Large media companies—such as General Electric, Westinghouse, News Corporation, and the Bertelsmann Group—also lost their luster by the end of the first decade of the new millennium. Their success had been fueled largely by a surplus of stock portfolios and the oversized presence—and dreams—of modern moguls.

Mass Media and Democracy

When mass-media ownership was in the hands of a limited number of companies, fewer communicators (and fewer types of communicators) were available to supply users with content. Although this changed with the advent of the Internet, television—both network and cable—remained the major source of news for many individuals. Political or social biases (whether perceived or actual) in the media have compelled some viewers to identify themselves in political terms—liberal, conservative, radical, reactionary. Many of these viewers, in turn, read or watch media material that accords with their own ideology.

The challenge to active participation in democracy was further compounded when the mass media seemed to be in concert about which issues to cover. Some critics think that the inclusion of foreign-based news organizations broadens the variety of American news coverage. Evidence of this appeared during the 2003 Iraq War; radio and television coverage included that by the British Broadcasting Corporation. The fact that a number of important American newspapers (and television stations) are moving to outsource foreign coverage in order to save money may have a significant effect on domestic issues in the future.

The diminishing coverage of world events is the result of budget constraints; it may also be caused by physical inaccessability to newsworthy places because of censorship or lack of a free press. Foreign reporters were banned from Iran after the controversial presidential election of 2009. Yet thousands of videos taken by Iranian citizens during election protests were uploaded to the social media site YouTube and were broadcast on TV stations and Internet sites around the world. In this way, a degree of public access to world news is growing; making this growth possible are new technology and participation of individuals who make their images available to the mass media.

The Effects of Mass Media

Because of their central position as a source of cultural and social learning, the mass media are easily, and often, blamed for many of society’s ills. Some researchers believe that the mass media shape the way people view the world, especially when people have little direct experience. Others point to the media as providing role models—positive and negative—imitated by members of the audience. The portrayal of violence in the media is perhaps the most prominent issue. Other behavioral areas are of concern as well, such as explicit sex or extremely coarse language. These arguments tend to be based on a couple of suppositions: one is that the experience of content presented by contemporary mass media differs in some qualitative way from material that people have been exposed to since the beginning of social communication; the other is that individuals will copy or be influenced by what they view. Attempts to hold mass-media corporations legally responsible for the criminal acts of the consumers of their products have failed. A general consensus has been reached that people will have to continue to be responsible for their own behaviors in the age of mass media.

Makes men want to hear the words of a woman, it needs a special effort and strategy. As quoted from eHarmony, here are four ways to invite him to speak and make him pay attention only to you when communicating.

1. Less Is More
Numerous studies show that most women, spoke three times more than men. Genderlah differences that make this happen. Women tend to express all his feelings, while men usually do not. Therefore, when talking to the man you should direct to the point and stay focused on the issue. Do not widen the topic of conversation because it will make him tired and finally saturated listen to you.

2. Timing is Everything
When there is something important you need to discuss with a partner, choose the right time. If you take the topic seriously when he was a lot of work or stress at work, do not expect the lover will listen to what you say. Attention to what he needs is a good strategy to make it listen to you. Use the opportunity when he was relaxing or in a good mood.

3. Giving and Receiving
Do not forget, talk with your loved one is not a monologue but a dialogue. That is, he’s more interested in what you say if there is reciprocity in the communication process. Ask him what he thought about what you just said. Let him know that you value his opinion. Ask also how his experiences today and noticed as he spoke. Learn to give her attention, if that is what you want when you talk to him.

4. Affirm with Body Language Speech
The researchers estimate, 80 to 90 percent of human communication is done nonverbally.When the conversation, humans involves more body language such as tone of voice, eye contact, body posture, placement of hands and feet than the words coming out of the mouth. In order to better hear your words, do not just say with a loud volume, but also note the gestures. For example, an occasional touch of your hand on his arm and keep eye contact when speaking. The treatment will make your man feel valued and loved, so he will be watching what you are talking about.

The Casanova, impressing his women with expensive gifts, cuisine restaurants and French champagne, can be a good thing for a girl no doubt about that. But is that what she really wants or needs? A man who thinks that he can buy a woman’s heart with money may have to think again. Surprisingly it is the small gestures that catch the attention and the hearts more than anything else. You do not need money to be creative and fresh.  But do not take my word for this, just try it and be surprised.

• Compliment her on her looks
• Offer to help her when she is tired
• Practice listening and asking questions
• Take her side when she is upset with someone
• Take short romantic getaways
• Display affection in public
• Write her a love letter or poem
• Open the door for her
• Ask her how she is feeling
• When listening to here, touch her and make eye contact
• Pay more attention to her than others in public
• Offer to make her some tea if she is tired
• Give her 20 minutes of unsolicited, quality attention every day, do not read the news paper or be distracted by anything else during this time
• Create special time to be alone with her
• Offer to carry heavy boxes for her
• Be there for when she feels sad

Amazing tell tale tips.  Please try and tell! Hey I almost forgot the most important point that makes her happy:

“Leave the bathroom seat down”

O BE SUCCESSFUL AT THEIR job, internal auditors must be able to write, speak, and listen effectively. Of these three skills, effective listening may be the most crucial because auditors are required to do it so often. Unfortunately, listening also may be the most difficult skill to master.

Effective listening is challenging, in part, because people often are more focused on what they’re saying than on what they’re hearing in return. According to a recent study by the Harvard Business Review, people think the voice mail they send is more important than the voice mail they receive. Generally,senders think that their message is more helpful and urgent than do the people who receive it.

Additionally, listening is difficult because people don’t work as hard at it as they should. Listening seems to occur so naturally that putting a lot of effort into it doesn’t seem necessary. However, hard work and effort is exactly what effective listening requires.

Internal auditors must listen to explanations, rationales, and defenses of financial practices and procedures. They are constantly communicating with fellow employees whose backgrounds range from accounting to finance to marketing to information systems. In addition, explanations by fellow employees of any “unusual” practices often pose a significant challenge to an internal auditor’s listening skills. Auditors can use the following techniques to improve these skills.1. CONCENTRATE ON WHAT OTHERS ARE SAYING. When listening to someone, do you often find yourself thinking about a job or task that is nearing deadline or an important family matter? In the middle of a conversation, do you sometimes realize that you haven’t heard a word the other person has said? Most individuals speak at the rate of 175 to 200 words per minute. However, research suggests that we are very capable of listening and processing words at the rate of 600 to 1,000 words per minute. An internal auditor’s job today is very fast and complex, and because the brain does not use all of its capacity when listening, an auditor’s mind may drift to thinking of further questions or explanations rather than listening to the message at hand. This unused brainpower can be a barrier to effective listening, causing the auditor to miss or misinterpret what others are saying. It is important for internal auditors to actively concentrate on what others are saying so that effective communication can occur.

2. SEND THE NONVERBAL MESSAGE THAT YOU ARE LISTENING. When someone is talking to you, do you maintain eye contact with that person? Do you show the speaker you are listening by nodding your head? Does your body language transmit the message that you are listening? Are you leaning forward and not using your hands to play with things? Most communication experts agree that nonverbal messages can be three times as powerful as verbal messages. Effective communication becomes difficult anytime you send a nonverbal message that you’re not really listening.

3. AVOID EARLY EVALUATIONS. When listening, do you often make immediate judgments about what the speaker is saying? Do you assume or guess what the speaker is going to say next? Do you sometimes discover later that you failed to interpret correctly what the speaker was telling you? Because a listener can listen at a faster rate than most speakers talk, there is a tendency to evaluate too quickly. That tendency is perhaps the greatest barrier to effective listening. It is especially important to avoid early evaluations when listening to a person with whom you disagree. When listeners begin to disagree with a sender’s message, they tend to misinterpret the remaining information and distort its intended meaning so that it is consistent with their own beliefs.

4. AVOID GETTING DEFENSIVE. Do you ever take what another person says personally when what her or she is saying is not meant to be personal? Do you ever become angry at what another person says? Careful listening does not mean that you will always agree with the other party’s point of view, but it does mean that you will try to listen to what the other person is saying without becoming overly defensive. Too much time spent explaining, elaborating, and defending your decision or position is a sure sign that you are not listening. This is because your role has changed from one of listening to a role of convincing others they are wrong. After listening to a position or suggestion with which you disagree, simply respond with something like, “I understand your point. We just disagree on this one.” Effective listeners can listen calmly to another person even when that person is offering unjust criticism.

5. PRACTICE PARAPHRASING. Paraphrasing is the art of putting into your own words what you thought you heard and saying it back to the sender. For example, a subordinate might say: “You have been unfair to rate me so low on my performance appraisal. You have rated me lower than Jim. I can do the job better than him, and I’ve been here longer.” A paraphrased response might be: “I can see that you are upset about your rating. You think it was unfair for me to rate you as I did.” Paraphrasing is a great technique for improving your listening and problem-solving skills. First, you have to listen very carefully if you are going to accurately paraphrase what you heard. Second, the paraphrasing response will clarify for the sender that his or her message was correctly received and encourage the sender to expand on what he or she is trying to communicate.

6. LISTEN (AND OBSERVE) FOR FEELINGS. When listening, do you concentrate just on the words that are being said, or do you also concentrate on the way they are being said? The way a speaker is standing, the tone of voice and inflection he or she is using, and what the speaker is doing with his or her hands are all part of the message that is being sent. A person who raises his or her voice is probably either angry or frustrated. A person looking down while speaking is probably either embarrassed or shy. Interruptions may suggest fear or lack of confidence. Persons who make eye contact and lean forward are likely exhibiting confidence. Arguments may reflect worry. Inappropriate silence may be a sign of aggression and be intended as punishment.

7. ASK QUESTIONS. Do you usually ask questions when listening to a message? Do you try to clarify what a person has said to you? Effective listeners make certain they have correctly heard the message that is being sent. Ask questions to clarify points or to obtain additional information. Open-ended questions are the best. They require the speaker to convey more information. Form your questions in a way that makes it clear you have not yet drawn any conclusions. This will assure the message sender that you are only interested in obtaining more and better information. And the more information that you as a listener have, the better you can respond to the sender’s communication.

LISTEN ACTIVELY

Not everyone has to possess the same style of listening, but internal auditors who use “active” listening will likely become much better listeners. Active listening demands that the receiver of a message put aside the belief that listening is easy and that it happens naturally and realize that effective listening is hard work. The result of active listening is more efficient and effective communication.

The Listening Quiz

Are you an effective listener? Ask a peer that you communicate with regularly and who you know will answer honestly to respond “yes” or “no” to these 10 questions. Do not answer the questions yourself. We often view ourselves as great listeners when, in fact, others know that we are not.

1. During the past two weeks, can you recall an incident where you thought I was not listening to you?

2. When you are talking to me, do you feel relaxed at least 90 percent of the time?

3. When you are talking to me, do I maintain eye contact with you most of the time?

4. Do I get defensive when you tell me things with which I disagree?

5. When talking to me, do I often ask questions to clarify what you are saying?

6. In a conversation, do I sometimes overreact to information?

7. Do I ever jump in and finish what you are saying?

8. Do I often change my opinion after talking something over with you?

9. When you are trying to communicate something to me, do I often do too much of the talking?

10. When you are talking to me, do I often play with a pen, pencil, my keys, or something else on my desk?

Use your peer’s answers to grade your listening skills. If you received nine or 10 correct answers, you are an excellent listener; seven or eight correct answers indicates a good listener; five or six correct answers means you possess average listening skills; and less than five correct answers is reflective of a poor listener.

The answers most often given for effective listeners are: 1. no, 2. yes, 3. yes, 4. no, 5. yes, 6. no, 7. no, 8. yes, 9. no, 10. no.

Benevolence as a prerequisite for a non-violent communication

Non-violent communication presupposes that the mindset of people who refer to this approach is dominated by the kindness and the desire to be really attentive to others and to oneself. The words are then not delivered automatically and routinely and are chosen carefully, while being aware of his own emotions and desires. The project is then to “speak honestly and clearly, on the other a look of respect and empathy,” says Rosenberg in his book * very dedicated to teaching the “art” of communication.) turns into conflict. It is impossible to be heard and to understand the other. However, the disagreement may not be a communication problem?

A four-time communication

Mr. Rosenberg breaks down the process of a non-violent communication in four steps: observation, feelings, needs, demands.

The observation: “I see a concrete behavior that affects my well-being” It is a first step to really see what is happening in a given situation.What in the other contributes to my well-being or on the contrary to my annoyance, and even my aggressiveness? The key is to understand the situation without using the trial or of any evaluation.
Feelings: “I react to this behavior with a feeling” This is to question in his heart on his emotional state. I am now happy, sad, angry, etc.. ?
Requirements: “I understand the needs, desires, values ​​that have aroused the feeling” This phase is to examine the needs behind those feelings. For example, a person who says “you never understand me,” expresses the fact that needs to be understood is not satisfied.The term “nonviolent” of this need could be: “I do not feel sufficiently understood.” Similarly a woman who delivers a reproach to her husband as a “you come home late every night,” expresses a need for intimacy and support unmet.
Requests: “I ask the other concrete actions that will contribute to my well-being” Awareness of these three components (which can be called or not) then allows to express themselves clearly and sincerely. This time the expression is that of applications.
Empathetic listening four times the communication of the other

Communication obviously implies the presence of an “issuer” and a “receiver”. In a process of non-violent communication, listening requires one hand a capacity for empathy (being able to step into the shoes of the other to fully understand), on the other hand, attention to four times its message. I am then in a position to hear “what you observe, what you feel, what you want and what you require for your well-being.”

Technology
Destroys Our World

We
are dependent upon technology in today’s world to make our lives easier. Advances
in technology have made it possible to communicate and socialize with people
all around the world. In retrospect, many people are angered at the fact of
losing Internet connection for a few minutes, while in places like Africa the
majority of the population hasn’t even been introduced to the idea of an
Internet. We have become dependent on technology to aid in our everyday lives. Technology
has had both positive and negative results on our society through its power,
voice, and adaptation because it has changed how we communicate, socialize, and
interact with the world around us.

Technology
has influenced the rise in power for today’s youth with the use of social communication.
The invention of the Internet has revolutionized the way people live. Either
through communicating via Face Book on the web or using face time on the new Ipad,
the use of technology is power. In a study on the usage of cell phones it is
said that, “More than half of teens (54%) are daily texters” (FCC). Because so
many teens can communicate through a cell phone, being social has now become
much easier. Through the influence of texting, many teens are becoming subject
to Multimedia advertising. In these advertisements there is a lot of power to
influence teens and young adults to buy certain items, and in that sense you can
become a promoter of ads you see. Multimedia influences teens today much more
than it does to adults (Mrs. Lewsadder being an exception). Instead of kids
playing outside, they are interacting through the use of electronics. Play
dates in elementary school now consist of two children playing games separately
on I-phones. It seems strange to watch my brother try to play with a friend
when he is involved with Angry Birds. If this powerful tool continues to
advance, I wonder if we will become a closer generation or one that is
fragmented into separate interests depending on the dominant technology of the
time. Technology is key today and will play powerful role in the future.

.

Another
important aspect in the rise of technology and communication is adaptation.
These days it is harder for older people to adapt to a communication advanced
society. In many cases, life has changed from life on the homefront in a war to
having an unrealistic economies for the older generations. In the first couple
years of your life you learn how to learn. But becoming as easily adaptive
isn’t as simple as it once was and you gradually lose your ability to keep up. For
example, whenever my grandma wanted to write a research paper she had to look
up her topic on the cards, read books, and take notes. She was required to have
knowledge of how a library worked and the reference materials she needed. This
goes to show that maybe the last generation is more literate and we are becoming
less educationally skilled in some areas. She has a difficult time even turning
on a computer. Today computers help facilitate research and aid writing
instantly. Having to adapt to technology has become even harder for older
people because the technology is advancing so quickly. With that, this is a
variation of Darwinism, where only the best and the able can survive in a
future society. Power is a huge aspect in the world of communication and can
influence the old timers, even though they have to adapt.

The
physical result of advancements in technology is that people do not exercise as
much and are becoming less social. Partly due to the new sensation of Wii
sports men and women alike don’t go out as much. This is a good promoter for a
dating website like E-Harmony. And because you can play these games in your own
home people become restricted and human interaction with each other is at an
all time low. Also, my mom can watch TV while exercising on the treadmill.
Neither of these requires interaction with others. While playing traditional
sports, you communicate, make connections, and gain friends. I have to build a
partnership with my teammates on my soccer team. I will always compete to the
best of my ability if I know that my team needs me. (I doubt my mom competes
with her treadmill.) This can only be accomplished if I am physically present
at games and practices. Technology, while supporting the need for physical
exercise, does not build the relationships between individuals and breaks down
the need for sportsmanship and human association.

The
new multimedia sensation is to own an electronic device to socialize with
people instantly. This advancement has inspired the concept of a single world
culture. In Egypt and Syria protestors are using social communication, such as Face
Book or Twitter to spread their ideas of the opposition. This is important
because now the government cannot limit the ability of its citizens to provide Intel
and show what’s really going on in their country. We have also grown impatient
with communication that is not spread quickly. In India, it would take months
to send mail and communicate with people. Today, people are angered when it
takes more than a few minutes to send a text message. Society is demanding
communication be sent and delivered at the moment of occurrence. There are
still some areas that are hard to reach through geography however; with our
advanced communication we can access them.

Our
lives are much simpler thanks to the innovation of technology which has led the
way for communication. Because we are becoming more dependent on the use of
technology it might hurt us in the long run. We now have the ability to
communicate with people thousands of miles apart in the comfort of your room.
This effect has led to social isolation in our world. Yet it has unified us in
a single mass world culture. Technology will always continue to exist and
advance and is an inevitable force that can’t be stopped.

How to Persuade People Using Dissonance

Formulated by Leon Festinger way back during the 50s, the cognitive dissonance theory explains how people naturally act in a manner that is consistent with their beliefs, attitudes and values. When people behave or find themselves in situations that are not consistent with their value system they naturally experience a state of discomfort. To get rid of this discomfort, they will try to change their attitudes or behaviors to regain a sense of stability and consistency. So when our beliefs, actions and attitudes are in-synch, we are in a state of harmony and equilibrium. When they don’t we feel dissonance and we will do anything to get back to a comfortable state. This is precisely the mechanism we want to be able to exploit, and you can achieve this by taking these steps.

Get a commitment

You can entice your prospects to make commitments that are public, affirmative, voluntary, and require effort.

Create dissonance

You create dissonance or imbalance by reminding your prospects they have not kept or are not keeping their commitment.

Offer a solution

Whenever you create dissonance, you always need to offer a way out. Show, prove, or explain how what you propose can reduce the dissonance your prospect feels.

How to Persuade People Through Obligation

Sometimes called “reciprocity,” the law of obligation exploits how we’re wired to return the favor when someone does us a favor. Even unsolicited gestures often cause us to feel a sense of urgency to repay the person who has created the mental or psychological debt. Sometimes we even end up exceeding the original gesture because the need to repay this debt is so overwhelming. When people don’t return the favor, other people see them as selfish, greedy, and heartless. It’s this pressure that causes people to conform to the rule of obligation.

This is a very simple law to implement, and all it takes is to create a need or obligation in the mind of your prospect. Think about what you can do, give or say that would create the feeling of indebtedness in someone’s mind.

How to Persuade People by Using Scarcity

Opportunities motivate people, and when they are scarce and less available this triggers in us the the urge to own it. When we feel that something we need or enjoy is being restricted, we react by trying to preserve or secure it. Scarcity is effective because it makes people feel like they will lose their opportunity if they don’t act immediately. The threat of such loss creates urgency in our decision making.

Here’s how you can create scarcity.

Announce deadlines

Give your prospects a deadline or a point of no return.

Provide limited space, numbers or access

People will be more motivated to take action if they feel like they are competing for a limited resource.

Point out potential loss

People will always overvalue something that is restricted.

Restrict freedom

We all want what we can’t have.

By using these simple psychological devices, you’ll be able to get people to see things your way and act in your favor. Like any other tool, success isn’t 100 percent guaranteed, and these techniques are blind to the user’s motives so they can be used as much for personal gain as they can be for the greater good. But if wielded effectively and responsibly, these techniques can increase your chances of success.

Besides, the freedom to speak in public is the right thing and it is indispensable for the academic progress of the society that prohibits from engaging acts against speech curtailment and speech deprivation.

Information is vital to one’s living and progress. It gives a signal to the person concerned that there is mankind. The people regardless of races are exchanging notions from one another – to exercise communicative roles in the community.

Sharing information with others and apprising the latest updates of the world today give emphasis to the significance of global communication, i.e. free communication and freedom of expression.

Finally, it relinquishes our rights from “self-seclusion and self-inhibition” to help people unfurl their inundating mind streams and open out into something that results in a rich harvest of ideas from them.

Listening is the most important skill in communication. It is a mental operation involving processing sound waves, interpreting their meaning, and storing their meaning in memory.

It is a communication technique that requires the listeners to understand, interpret, and evaluate what they hear of. It paves the way for other skills to tower communicatively over the others because of its significance in terms of speech, confabs and freedom of expression.

They serve as an approach to make everybody comprehend which is originally derived from the given talk or utterance. It is closely related to speaking and it enables the persons to soak in any information that is given to them; consequently, the information can be passed on to another party later on after the conversation.

On the other hand, students will develop prediction and anticipation skills in listening. They will recall previous savvy or experience about the topic of the listening text before to the text, and will recall the cause-effect relationships in the listening text.

Without listening, communication can also be crippled. It is vital and should be part mainly in communication.