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	<title>Socyberty &#187; consumerist culture</title>
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		<title>Consumerism, Culture and The Credit Crunch</title>
		<link>http://socyberty.com/economics/consumerism-culture-and-the-credit-crunch/</link>
		<comments>http://socyberty.com/economics/consumerism-culture-and-the-credit-crunch/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 08:58:24 +0000</pubDate>
		<dc:creator><a target="_blank" href="http://www.triond.com/users/annielundy">annielundy</a></dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[American Dream]]></category>
		<category><![CDATA[consumerist culture]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[suicide]]></category>
		<category><![CDATA[united states]]></category>

		<guid isPermaLink="false">http://socyberty.com/economics/consumerism-culture-and-the-credit-crunch/</guid>
		<description><![CDATA[Thoughts on how the economic crisis has altered consumerist values.]]></description>
			<content:encoded><![CDATA[<p>There is little doubt that Western, affluent societies had become increasingly materialistic from the 1950&#8217;s onwards.&nbsp; In the United States, the pursuit of the American Dream drove people onwards and upwards, living up to and beyond income, in the belief that they could have it all &#8211; now.&nbsp; Elsewhere, the ability to purchase goods on credit, paying by the week or month, put families to the brink of destitution, as debts mounted.&nbsp; The old values of saving for what&nbsp;was needed or wanted, making do and mend, caring for possessions and getting the most out of them, were gradually eroded.&nbsp; &#8220;I want it all, and I want it now&#8221; began to define societal values.&nbsp; For a long time, it was possible to live the dream, as banks extended credit beyond the means for repayment, and everybody bought what they desired.&nbsp; A good day out was a shopping trip to the mall, to buy for the sake of owning, and a throwaway mindset&nbsp;was the norm.</p>
<p>Along came the credit crunch, the worldwide economic crisis, and lives have been dramatically altered.&nbsp; Those who have not already lost their jobs, live in fear of that loss.&nbsp; Homes repossessed, health insurance gone,&nbsp; no way to put food on the table, no way to maintain status and self esteem.&nbsp; Or so it&nbsp;is for&nbsp;some, as the only way out&nbsp;available becomes the final, irrevocable act of suicide.</p>
<p>Yet there is a resilience in the human spirit.&nbsp; There are millions of people taking stock and looking very closely at what they CAN do, rather than feeling helpless and deprived.&nbsp; They are examining their values against the reality of now, as opposed to the consumerist ideal of then.&nbsp; After the initial shock, anger and denial, people&nbsp;move towards acceptance and begin to search for ways to deal with the trauma.&nbsp; Because that is exactly what this crisis represents; a trauma of huge proportions, almost life-threatening.&nbsp; Or is it?&nbsp; Does it threaten life, or life-style?&nbsp; In fact, it means the&nbsp;demise of consumerism, the shift in cultural norms that, if hope and common sense prevail, will cause a return to the older, safer, saner values.</p>
<p>For too long, &#8220;having it all&#8221; has created a false sense of security and a spurious wealth.&nbsp; Consuming for the sake of owning material things can no longer be sustained.&nbsp; But this is no bad thing, if it causes society to re-evaluate its priorities.&nbsp; If, from this process, the consumerist culture is recognized as destructive, then a human victory can be won.</p>
<p>A victory of that nature will cause a vast shift that may well extend beyond the lives of individuals.&nbsp; It can allow those who have always had just what they wanted, or believed they needed, to understand how those who have so little have had to survive.&nbsp; The crisis will help the once-rich to walk a mile in the mocassins of the always poor.</p>
<p>Finally, the credit crunch may be the great leveller that takes the planet towards a one-world concept, the true creation of a humanistic global village.&nbsp; There can be little doubt that being forced to confront such fundamental changes will also lead to living life with a whole different perspective.&nbsp; How these altered images become positive actions depends entirely on the individuals who make up each and every society.&nbsp; Will they lie down and die, hankering after the past, or will they call upon their infinite, internal resources and create a better world?&nbsp;&nbsp;&nbsp;&nbsp;Hope springs eternal.</p>
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