Marketers carefully research ways to trap the customer into buying more than they need. The consumer has the right to research these techniques and how to recognize uncover trickery and persuasive messages from honest ones. With a little work and thinking, you can find yourself above the influence of schemes and ploys and keep a little more money in your wallet. And… if your intentions are well meaning, I might allow you to use the same ideas behind these tactics to engage in your own persuasion. Here are just a few of the ways advertisements use words to their own advantage.

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