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Ear Journalism

How to make an effective radio news. Radio is just a voice but has a brilliant effect for influence if we know the keys.

Radio has entertainment amusement function. This is not newly things for public. What drawing now exactly radio having news function. Even in book Political and Radio, published by Frederich Naumann Siftung, mentioned by radio become alternative to fulfill requirement to information.

Around year of 1995 Ted, Bolton, Director Bolton Research Corporation and publisher Radio Trends remind at work of radionews concerning The Death of Traditional News. According to him, information consumption pattern in motion following technology extending properties of information access.

The assumed is tolerated. Proven, this indication can be seen from condition of mass media in America. The readers of newspaper become smaller in 30 year. Radio get similar condition, especially the radio that presenting informations. Compared by year 60’s horison news hearer have progressively shifts.

According To Bolton, formerly radio audience hardly base on information was presented by media. Now they are more active to access information that they want.

With the various challenges, surely inside information formed news become fundamental things. For making news capable to competing, of course required by understanding beforehand; what is the news.

The origin news word is from Latin language: novus, nova. That meaning is newly. In general, news can be interpreted everything which newly known by audience. Prof. Woleseley and Prof. Campbell explain news as report concerning idea, event, or situation which newly happened, what drawing attention news consumer and profit owner of mass media.

Laid open other definition by Willard G. Bleyer ( 1913) that is everything which in time draw attention a number of people and best newses are news which very draw attention a number of the biggest of people.

And only the audiences can give judgement to value of news. Thereby, value of news can be formulated as stipulating of definite criteria which gone into effect to determine whether a news have value for broadcasted. Some the weared measures: important not its, fascination, new aspect, fulfill appetites, invite enthusiasm and accomplishment of requirement of knowledge reference. If this fufilled, surely the news properly broadcasted.

Besides, every radio journalist also has to know what is the correct concepted from radionews. First, radionews is the quickest report. So that radionews can be broadcasted at the same time.

Second, radio news is as a record. Record of event of in understanding” documentation” can be presented in news by inserting resource person voice record and event.

Third, radionews is as objective fact. Differ from cast media which require writing process, visual layout and redaction, easier radio broadcast event of without having to reportage result transcription which in form of record voicing resource person or peristwa in text.

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