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Five Ways to Satisfy Upset Customers

A few tips on how to satisfy upset customers and make them want to return to your business instead of someone else’s.

At some point in our careers we all come across them. Upset customers. Whether they are upset about bad service or bad products, someone has to deal with them. I’ve found that the best way to handle a testy customer is to put myself in their shoes. Here is a list of a few things that will settle that unhappy customer down and hopefully get them to return to your store, happy.

  • Simply tell them that you are sorry this has happened to them. Sometimes all a customer needs to know is that their complaint is being heard and someone is trying to do something about it.
  • Listen to the customer and acknowledge their complaint. Just simply let them vent.
  • Thank them for their patience and let them know that taking care of the situation may take longer to do. Let them know that you take them seriously.
  • Tell them you understand how they feel and are sorry. Sometimes empathy works wonders.
  • Let them know that you will personally get to the bottom of the situation. Give them a number where they can reach you and promise to keep them informed.

Just remember, a happy customer is a repeat customer!

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  1. Verniel Cutar

    On August 14, 2008 at 5:31 am


    You upset a customer just once, and it could really backfire on your business. That’s why the tips you discussed here are very important.

  2. Ruby Hawk

    On August 14, 2008 at 3:26 pm


    You have very good advise for anyone who deals with the public.

  3. Ken Gack

    On August 21, 2008 at 2:06 pm


    All of your points are so valid. I have found that how you present yourself is important as well–I have been able to calm down an angry customer in the past simply with a calm, but firm voice (and logic of course!).

  4. ebazaar

    On September 10, 2008 at 10:08 am


    This tips are very useful to me. Facing customers everyday sometimes really tired me out but seeing their happy faces and when they left all satisfied really motivates me a whole lot more than I got tired. haha. Thanks for sharing, Cara!

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