Dealing with Breakups – Happiness Depends Upon Ourselves

the broken heart

Steps to overcoming the pain and hurt of a breakup, and how to find happiness again.

As the great philosopher Aristotle once said, “Happiness depends upon ourselves.” You can’t rely on money, material things, or even other people to make yourself happy. In order to be happy during a relationship or after it has ended, you must be happy with yourself. A breakup is just one of the sticky situations in life that we all experience, some more than others.

Breaking Up With the Person You Love

Dealing with heartache and heartbreak is never easy, no matter the circumstances. You may have caught them cheating, and ended it yourself, or maybe one of you just couldn’t deal with the long distance relationship any longer. All you can remember are the memories you had together, and possibly the thoughts of a future you would have shared together. It can be a very painful experience and people have different ways of trying to cope. You may find yourself terribly unhappy and unable to enjoy the things you once loved. Here are some things you can do:

  1. Let Those Emotions Flow: letting go of a person who you care about can play a huge toll on the emotions. Every song you hear, place you visit, or conversation you have may leave you thinking of them. Grieving is the first step to healing. Keeping bad emotions inside is harmful to the body. It may take days, even months, but once you have dealt with your emotions you will be a happier person.
  2. Learn to Forgive: if things ended badly, you may be experiencing a lot of hurt and even anger. Reframe from sending hate mail via e-mail, or leaving nasty messages on their answering machine. Not only are you too good for them, but you are too good for that. Stop wasting your time! They don’t deserve your attention for another minute. Forgive them for the things they have done, and you will find it easier to move on to bigger and better things.
  3. Learn to Forget: It will take time. Time and time again you will hear someone say “you will heal in time.” Chances are you will not believe it at the time, but it is true. Once you learn to focus on the present and all that you have going for you, new wonderful memories will grow.
  4. Exercise and Eat Healthy: go for a run, join the gym, or attend a yoga class! Exercising gives the body, mind, and soul a natural high. It will leave you feeling refreshed and positive. Plus, you may just catch the eye of the person at the gym beside you!
  5. Stay Confident: don’t let your self esteem dwindle because someone dumped you. You’re fun, your beautiful, your the perfect match for someone out there! Confidence is key, not only to feeling great about yourself, but attracting future love interests for when you ready to join back in the game.
  6. Do Something Special For Yourself: after a painful experience you should treat yourself. After all, you deserve it. Go get that manicure you’ve been wanting, or that CD you’ve been dying to listen to. Do the things you enjoy most.
  7. Keep A Journal or Diary: write about the things that make you happy. Putting emphasis on the good things in life will boast your positive thoughts and feelings. Record the things you are grateful for. Are you appreciating all the beautiful things life has to offer?
  8. Go Out With Your Friends: chances are, you did not spend a tonne of time with your friends while you were in your relationship. Go out with your friends. If you’re feeling really down, talk about it with them, even ask them for advice. Just have fun! By the end of the night you will hopefully remember how great it is to be single.
  9. Get Back On the Road to Happiness: Remember, “happiness depends upon yourself.” You don’t need a boyfriend or girlfriend to be happy. There are plenty of things to be grateful for in life. Spend extra time with friends and family — the people who make you happy!

How to Become a Billionaire

What does it take to become a billionaire? Are there any rags to riches stories there or did they inherit their wealth? Are there any similarities in the way people get rich so that a pattern could be detected and then replicated by others?

Do you want to be a billionaire?

You wouldn’t be the only person in the world to be wishing this. Billionaires (the dollar billionaires) are seen to be possessing everything one can dream of.

What does it take to become a billionaire? Do they have special skills or characteristics, which others lack? Are there any rags to riches stories there or did they inherit their wealth? Are there any similarities in the way people get rich so that a pattern could be detected and then replicated by others?

Did these billionaires attend the elite Ivy League universities or were they school dropouts? Let us investigate the lives of the richest billionaires today.

Billionaires Born in Wealthy Families

Warren Buffet with President Obama.
Warren Buffet with President Obama.

Warren Buffet as the world’s richest man carries on his father’s trade of stockbroker. He got a masters degree from Columbia Business School and took a Dale Carnegie course in Public Speaking.

Carlos Slim Helu
Carlos Slim Helu

Carlos Slim Helu at No.2 is the son of wealthy Lebanese immigrants in Mexico. His father gave all the five siblings a bank savings book, so that they could deposit their usual weekly allowances. Their father regularly supervised their savings books, analyzing their expenses, purchases, and activities. Parental guidance taught Carlos about savings and investing.

Steve Jobs and Bill Gates
Apple’s Steve Jobs on left and Microsoft’s Bill Gates on right.

Formerly No.1 for thirteen consecutive years, No.3 on the 2008 list is Bill Gates, a dropout from Harvard University. He comes from a wealthy and influential family, which supported him to start his venture with friends that eventually became Microsoft. Both his parents were very influential and helped him significantly in his career.

Rags-to-Riches Billionaires

Ingvar Kamprad
Ingvar Kamprad

At No.7 of the Forbes list is the Swede Ingvar Kamprad of IKEA fame. He is the first in the list with a father or mother who wasn’t wealthy. He started his business by selling matches from his bicycle to neighbours near the farm in Sweden where he was born. Despite having a fortune of 31 billion US $ Kamprad still lives frugally and visits IKEA stores for the cheap meals (they are very good, cheap, and tasty). He learnt to cope with dyslexia, been exposed as a member in a pro-Nazi organization in the 1940s and alcoholism early in his career.

Sheldon Adelson
Sheldon Adelson

At No.12 is Sheldon Adelson, with his $26 billion is the son of a Boston cabdriver. His mother’s family was Jewish immigrants from Lithuania and father’s from Ukraine. When he was 12, he borrowed $200 from an uncle to sell newspapers at street corners. He dropped out of college to pursue fifty different businesses, where he lost much in venture capitals and real estate. Sheldon made his fortune by creating the computer industry’s premier show, Comdex, mid-1980s. He rented space for 15 cents a square foot and leased it to exhibitors for $40 a square foot. He finally struck it rich in the Hotel business in Las Vegas.

Roman Abramovich
Roman Abramovich

No. 15 on the list is Roman Abramovich of Russia with $23.5 billion. He lost both parents at age 4 and was raised by poor grandparents. He amassed his fortune when Soviet Union was falling to eventually take over the Russian oil giant Sibneft. Totally opposite in style to Kamprad, he owns the Chelsea football club in UK, planes, luxury yachts, helicopters, and a home that reportedly cost $100 million.

There are others on this list of billionaires that broke many rules articles, books, and courses teach about how to get rich. But they spotted opportunities, took great risks and capitalized on opportunities.

GW31
Richard Desmond

Richard Desmond lived with his divorced mother in a garage apartment. Quitting school at age 14 he become a drummer and worked in a coat-check room. Richard started his first magazine at age 22 and now owns dozens of newspapers and magazines worth $2 billion.

Micky Jagtiani
Micky Jagtiani

A man worth $2.5 billion, Micky Jagtiani from India dropped out of accounting school in London and took up driving taxis and cleaning hotel rooms to support himself. He also drank a bottle of whiskey a day. In one year every member of his family died. At the young age of 21 he moved to Bahrain with $6,000 of family’s savings. There, he started selling baby products. His chain is now one of the most profitable retail groups in the Middle East.

Li Ka Shing
Li Ka-Shing

The richest man in Asia or $26.5 billion owner Li Ka-Shing came to Hong Kong from China in 1940. He was forced to quit school at fifteen to work in a plastic factory after his father died. Then he started manufacturing plastic flowers with borrowed money. This business grew into Cheung Kong Industries, a conglomerate with stakes in telecom, property and supermarkets.

Kirk Kerkorian with a fortune of $16 billion, is the son of Armenian immigrants. He dropped out of school in the eighth grade to take up boxing. Kerkorian then started flying across the Atlantic in World War II. His company MGM Mirage owns more than half the hotel rooms on the Las Vegas Strip.

What Does Labour Have to Lose From a Left Turn?

Labour Logo filled

by James Kelly

Why the British Labour Party abandoned its traditional socialist policies, and the lessons that can be applied to the party’s current predicament.

When the British Labour Party abandoned much of its socialist ideology in the 1990s, it did so for one reason – the pursuit of popularity, and by extension the pursuit of power. It had been in opposition for almost two decades, lost four general elections in a row, and the question that was being posed more and more volubly was “what”s the point of having the most wonderful policies in the world if you never have the power to put them into practice?’ The moment that came to symbolise this dilemma more than any other was the 1983 election, when Labour was led by its most left-wing leader since pre-war times, Michael Foot, and had a manifesto that made radical party activists purr with pleasure. The party went on to suffer its most crushing defeat since the 1930s, and came perilously close to slipping into third place in the popular vote. Perhaps not unreasonably, the lesson drawn by the “modernisers” in the party – including the young Tony Blair and Gordon Brown – was that Labour’s electoral woes were directly correlated to the party’s ideological distance from the centre of gravity in the country as a whole.

“June 9th, 1983, never again!” was the new leader Neil Kinnock’s battle-cry as he embarked on the slow and painful process of moving Labour onto the centre-ground of politics where it was felt it could achieve electability. The most dramatic indication of the sacrifices the party was prepared to make came when Kinnock himself shifted on one of his most passionately-held personal beliefs, and agreed to support the retention of the UK’s nuclear weapons. In an interview days before the 1992 general election, he even suggested that as Prime Minister he might be prepared in some circumstances to launch a nuclear attack – an extraordinary position for a man who had devoted much of his political life to the cause of unilateral disarmament.

But Labour still lost the 1992 election, its fourth defeat in succession. Did this give the true believers in the “1983 maxim” some pause for thought? Quite the reverse. The fact that the Conservatives’ parliamentary majority had been slashed to 21 was cited as proof that Labour’s ideological repositioning had gained some traction with the electorate. The fact that the Conservatives remained in power simply proved that the process hadn’t gone far enough yet. So “New Labour” was born, and in Tony Blair the party suddenly had a leader who was probably further to the right than many “conservative” political leaders in continental Europe. Yet so hungry were the party faithful for power, and so completely had they bought into the modernizers’ analysis of what was required to achieve that goal, they accepted every move Blair made as being necessary. It was sometimes mischievously suggested that if Blair had wanted to reintroduce capital punishment, the party rank-and-file would have let it through on the nod.

And in 1997, the Labour party did not merely return to power, but recorded the most comprehensive victory by any side in a British general election since the 1930s. Some pointed out there was considerable evidence that if John Smith, Blair’s immediate predecessor as Labour leader, had not died in office, he would still have been able to lead the party back to power from a more traditional centre-left position. But not by anything like the same margin, the modernisers retorted. It did indeed seem to be the final, irrefutable proof that Labour’s level of support went up in direct proportion to how far it had moved to the right.

But fast forward to the present day. Gordon Brown has persisted with the Blairite strategy of tacking to the right, and yet the latest opinion polls show Labour at its lowest level of support since records began, and thus by definition lower than at the party’s 1983 nadir. Gordon Brown is a less popular leader than Michael Foot. New Labour was founded on the principle that if you are shedding votes, you must ruthlessly shed your current ideology to win those votes back. As it is the more traditional Labour voters who have been deserting the party in droves – witness the Scottish parliament election last year – the obvious conclusion to draw is that the party must shift back to the left to regain some degree of support.

The objection to this analysis might be that Labour cannot hope to win the next election with its traditional supporters alone – it needs the entire New Labour coalition of 1997. Unfortunately, the hard truth is that this coalition is long gone, and the next election is almost certainly already lost. To adapt the question that was asked in the long years of opposition to fit present-day circumstances – “if you”re going to lose anyway, what’s the point of having power for the next two years if you’re not going to use it to achieve the things your party is supposed to believe in?’

10 Things Women Do Better Than Men

business woman

by MindIt

I am not a feminist, but I am amazed at the number of studies that have found women better than men in various skills. Here is a list of 10 skills where women seem to be doing better than men.

 

  1. Women drive better than men.

    Well this reverses a social myth – that women are bad drivers. Carnegie Mellon University researchers found after analyzing a lot of traffic data in 2007 that men are 77% more likely to die in a car accident than women, keeping the miles driven constant. So next time when your husband asks you to hand over the car keys, just give him this article.

  2. Women remember appearances better than men.

    Some would say, “Why not? Don’t women pay all their attention to appearances?” Well, say what you may, but only a loser complains about somebody for being better than him! Terrence Horgan, research fellow in psychology at Ohio State University, and her co-researchers found in a study that women are more accurate in describing appearances after seeing people once. The study was published in the journal Personality and Social Psychology Bulletin.

  3. Women cooperate better than men.

    We can see this everywhere, but still if you want a citation, here it is. A study by Rolf Kuemmerli and other researchers at Edinburgh and Lausanne universities indicated that women cooperate better than men. In the research, based on games played by 100 Swiss students, women cooperated with others almost twice as much as men did.

  4. Women eat better than men.

    This is probably not so obvious, for rarely do we notice gender differences in eating habits. A survey involving 14000 Americans, conducted by University of Minnesota, revealed that men are more likely to eat frozen pizza and meat, whereas women are more likely to eat fruits and vegetables.

  5. Women perform better than men in timed tests.

    So if time is precious, women are better at preserving it than men. A study by Vanderbilt University researchers in 2006 found that women score better in timed intelligence tests than men. The study, published in the May-June issue of the journal Intelligence, didn’t find much difference in un-timed tests, which meant women had a quicker mind.

  6. Women perceive their relationships better than men.

    Talk about relationships and most men will frown. Now you know why – they know so little about their relationships! A Hebrew University of Jerusalem study, after surveying 97 couples in the United States, found that women are more perceptive than men in describing their relationships. The study, published in ScienceDaily, reported that women were much more accurate in describing the perception of their partners than men.

  7. Women communicate better than men.

    This is now scientifically proven and acknowledged. Louann Brizendine, neuro-pyschiatrist at the University of California at San Francisco, found in a study that women can process 20000 words a day compared to men’s 7000 words (Louann Brizendine,The Female Brain, Morgan Road Books). This difference, as per Brizendine’s study, is more biological than social, which starts as early as the fetal stage.

  8. Women learn better than men.

    That is why girls get better grades in school on an average than boys in many parts of the world. Dr Simone Kruger of Edge Hill University, UK, found in her research based on remote learners that women learners were more successful in sharing ideas and experiences with each other, and hence learnt more efficiently than men.

  9. Women invest better than men.

    You don’t believe it, do you? We all know fewer women invest in stocks than men do, but the few women who invest in shares do better than their male counterparts. A study by the National Association of Investors Corporation (NAIC) for the University of California found that women earn on an average 1.4% more than men in their share portfolios.

  10. Women cope with stress better than men.

    A study at the University of California, Los Angeles, published in the July 2000 issue of Psychological Review, found some biological and behavioral differences in the ways men and women cope with stress. It found that women tend to seek contact with others and social support when they are under stress, which is a psychologically much better way of coping with stress than the “fight-or-flight” approach of men.

Of course, there are other studies which indicate men are better than women in various skills. The point I want to make is not that women are better than men in everything, but that men should stop underestimating women after being proven wrong time and again.

Words About Life

stained glass

Spiritual understanding of existence, karma, the difference between soulful life and ego-orientated life.

Indeed the universal implications must be known in order to have a controlled life. Indeed when such thoughts arise in the mind, feelings of insanity might arise as well. The universe works in sequences, rhythms, patterns and cycles. It could be frustrating realizing this concept, watching everything repeat itself could get annoying, especially when the ones around you don’t realize that humanity and the rest of the world are part of an endless cycle. The benefit of knowing this concept outweighs the negative aspect of it. Instead of complaining about the cycle, realize you start the motions. You can either start a negative or positive motion; the power lies in your hands.

If you start a negative motion it will repeat itself until you realize it and stop it, or else it will just spin and spin. Realize that you are a soul and not a body. The body is just the soul’s instrument, and when the instrument becomes old and rusty, doesn’t work as it used to, the soul discards the body and gets another one. There is no such thing as “death” really. It is only a moment in one’s life when the body becomes too weak to work anymore and is not a benefit for the soul any longer. One could say it is also a time when the soul’s mission is complete, however only for that period of time because it will return and have a new objective. Nevertheless, there is one general objective the all souls must strive to carry out, that is spirituality, to be connected to the supreme soul while having its presence on earth. However, through many births this objective in majority of cases has been neglected and forgotten.

Through many births the soul consciousness has been replaced by body consciousness, this means that the body rather than the soul governs actions. This means that majority of people will do things if there is a benefit for them. This means that anger, jealousy, egotism, arrogance, selfishness, ignorance, attachment to physical objects, thirst for power, lust, become apparent in one’s life. Those who live by soul consciousness would never live by such negative aspects. A soul sees everyone as a brother or a sister; the soul sees everyone as one. The soul sees everyone pure as crystal water. The soul will never fully attach itself to a physical object, knowing that physical objects sooner or later will crumble to nothingness.

It knows that by seeking happiness in physical objects, that happiness will last as long as that physical object or as long as one has an attachment towards it. It knows that happiness through materialism is temporal; through soul consciousness happiness is eternal. It is logical to consider the fact that when one is dependent on an external factor, the fulfillment will not last due to the fact that nothing is permanent. Therefore, if one is merely dependent on one’s internal nature, which is everlasting, the fulfillment is eternal. In order for this to occur, one needs to reach a certain spiritual plateau from which this internal fulfillment will arouse. By living with a body consciousness, a person will be living in an a illusion believing it is reality. The mental perspective of the world itself is an illusion.

The world you live in is the world that lives within your mind. Your perspective is only due to your state of mind, each mind equals a different world. However, by going back to soul consciousness, one awakes from their illusionary dream and sees the world with clarity and truth. By living a righteousness life and meditating and by reading spiritual material one can gain such clarity. Soul and body consciousness are of the same essence, tails and heads of a coin. Spirituality is not a religion, it is not a way of life, it is life, true essence of life. There are no rituals, no customs, no worship; all that is required is to live with a soul consciousness, to be righteous and to be aware of the universal laws. Spirituality is the core of religions, it is the core and the religions are the seeds, which have grown to be what they are due to their environment and time. In essence they are pretty much the same.

The problem is that they have been interpreted wrongly and manipulated; one must look upon without attaching oneself to it and with an open mind to see the meaning with a wider perspective. It is mostly written metaphorically and the meaning lies deeper, it is important not to take it literally. Most of the stories, which are taken literally have a certain meaning but lose their true meaning. For example, many will disagree with this but many will agree, it depends on the state of mind. The main figurehead other than God, of the Bible is Jesus. He has been portrayed as a son of God, as a messiah who came down to earth, he was indeed.

However, Jesus said that he is the son of God indicating that everyone else is a son or daughter of God. He didn’t say it to indicate that he is all powerful and that everyone must obey him. He also said that everyone could be him if they wanted. Furthermore, anyone who comes here, earth, to elevate humanity and to preach peace and love is a messiah. He came down to play his role; everyone has their role to play. This is an example of manipulation; the Christian scholars, the apostles got people to worship a man, like an idol, which is against their law. Yes he had spiritual powers but everyone can achieve them if they tried hard enough, perhaps to a lesser degree, that was one of the things Jesus preached about. Muhammad is very similar to Jesus, pretty much preached the same words. However, Muhammad said he is no God and must not be worshipped, that he is only a man. One does not need to seek out to find a meaning to life or to seek out to find truth, does not need a God to worship but only acknowledged, truth and meaning lies within oneself. There is a whole world waiting to be discovered within you. The purpose of life is to give it a purpose, the truth of life is hidden within you. Meditating is not a religious aspect, nor a Buddhist or Hindu practice.

It is a universal aspect; it is a natural method and a very powerful method of transforming the mind. It is not used to empower breath control or just to relax, even though they are part of it, but the main point is to enlighten the soul by connecting it to a higher source. Just close your eyes and watch how it brightens your soul and how the light envelops your mind. The absence of spiritual light leads to darkness, the negativity and sorrow in one’s life. While being internally dark, the words you speak and the actions you perform will release the darkness, resulting in more sorrow for yourself and the people around you. The outer world will be only a reflection of the inner darkness; things might seem meaningless and distressful. However, when the inner light is shinning the opposite occurs, being that darkness and light are complete opposites, one’s eyes glitter exposing the inner peace.

One’s actions and words are performed with care and love. By sharing the light with others and seeing people benefit from it and become happier results in more happiness inside. Due to the inner light, the outer world in result shines as well. One should realize that one’s actions are judged and are returned to him, this is the law of Karma. The family that you have, the friends, everyone you meet, the situation that you are in, the hard times you have the good times you have, everything in your life, it might sound unfair but they are all fruits of your creation. The seeds you plant are the flowers that you will get. There is no one to blame but yourself. It is more logical to blame yourself rather than God, after all He did give you free will, the way you use it is your choice. To blame God is to say that He is cruel and loves hurting people, that He is blood thirsty and loves to see people suffer This perhaps answers the question, why do innocent suffer; well perhaps they are not innocent after all.

This is due to their past life or actions that they did in the past, the actions that they carried in their past life or what they did in the past have returned to them. This doesn’t mean that one has to suffer due to his actions forever; any negative situation is a sign that something needs to be changed. By changing your actions you change your present state, which changes your future. Nothing is coincidental, there is no luck or miracles, everything happens for a reason and everything has a meaning.

By going deep inside yourself you will find the real self. You will find your role and your purpose in life. Good things don’t come easy but bad things do, the harder you try the better the feeling when you get the result. It is a hard journey but the most important journey.

Limited Effects Theory

paul lazarsfeld limited eff

Paul Felix Lazarsfeld, an Austrian sociologist, influential methodologists, and one of the pioneers in mass communications, is recognized for his scientific investigations on the effects of media in the society and for employing surveys and experiments to gather empirical observations and generalizations.

In 1925, Lazarfeld obtained his doctorate’s degree in philosophy major in applied mathematics at the University of Vienna, where he founded a research institute for applied social psychology four years later. In 1933, he went to the United States and served as the Director of the Office of Radio Research at the Princeton University after receiving a research grant in psychology from the Rockefeller Foundation. In 1940, his project was transferred at the Columbia University where his office was renamed the Bureau of Applied Social Research.

With Hadly Cantril and Frank Stanton, Lazarsfeld is remembered for his detailed investigation of the radio habits of the American listening public. This investigation led to the famous radio broadcast of “War of the Worlds” in 1938. Orson Welles borrowed freely from H. G. Welles’s novel and created a radio drama that resemble to news stories. One out of six listeners believed that aliens had invaded the universe and eventually panicked. The invasion from Mars panic was seen by elite observers as a definitive proof of mass society theory, that is, if a radio program could induce such wide-spread panic, obvious and concerted propaganda messages could do much worse.

Lazarsfeld affirmed that many listeners acted hastily and that simulated news stories were trusted without question, especially the eyewitness reports and the interviews with phony experts. He also concluded that media audiences have one or more psychological traits that made them especially susceptible to media influence: fatalism, phobic personality, emotional insecurity, and lack of self-confidence.

At the Princeton University, Stanton, Cantril, and Lazarsfeld were part of a vanguard of social scientists who slowly formulated new views of how media influence society. They argued that media were no longer feared as instruments of political oppression and manipulation because the public itself was viewed as very resistant to persuasion and extremist manipulation. They believe that most people were influenced by others rather than by media; opinion leaders in every community, who, at every level of society, were responsible for guiding and stabilizing politics. Media were conceptualized as relatively powerless in shaping public opinion in the face of more potent intervening variables like people’s individual differences and group memberships.

Lazarsfeld pioneered the use of surveys and experiments to measure media influence, which, in turn, provided evidence that media rarely and indirectly influence individuals. He assumed that media effects were quite limited because in the more micro, or in the individual level, only a limited number of listeners were directly affected.

It should be noted, however, that Lazarsfeld and his colleagues, like Carl Hovland, were not theorists; they were methodologists. Unlike mass society theorists who assumed that media were quite powerful, they employed empirical social research methods like surveys and experiments to gather empirical observations and generalizations. They argued that media influence can be measured, observed, understood, controlled, and utilized for the benefit of the human race. They also argued that if the physical sciences permit people to control the physical world, the social sciences can also permit people to control the social world.

Lazarsfeld and his colleagues, while conducting their full-scale investigation of the effects of political mass communications in Eríe County, Ohio and in Elmira, New York during the 1940 and the 1948 presidential elections, respectively, found out that media were not as powerful as mass society theory assumed and that media influence over public opinion or attitudes was hard to locate. They also found out that people had numerous ways of resisting media influence and were influenced by many competing factors and that media influences were typically less important than social status, group membership, educational attainment, religious or political party affiliations, among others. These findings eventually led to the formulation or construction of the limited effects theory, also known as the indirect effects theory.

A paradigm, also called framework, provides a useful guide in research as long as its basic assumptions are accepted. Though a paradigm exercises great influence over the course of a research, a shift inevitably occur because no paradigm can provide adequate explanations for all observations. Also called theoretical innovation, a paradigm shift occurs when there are efforts to account theoretical limitations and when a new theory is formulated or constructed over and above a dominant theory. It is at this context that the limited effects theory is considered the paradigm shift of the mass society theory.

Formulated from “disciplined” data collections and data interpretations, the limited effects theory was gradually constructed using the inductive approach to theory construction. It assumed that media lacked or have limited power to instantly convert average people from strongly held beliefs, and that it negates, if not totally contradict, the mass society theory assumption that media have the power to reach out and directly influence the minds of the average people.

The limited effects theory gained popularity because it provided answers to the questions of troubled elites in the 1930s. When the propaganda theory threatened to challenge freedom and democracy, the limited effects theory argued that most people could not be directly influenced by typical propaganda messages.

However, the limited effects theory actually placed little faith in the rationality of the individual or in his ability to evaluate propaganda messages. During the 1950s and the 1960s, studies found out that most people are politically ignorant or apathetic and that only some people are politically active or involve because their collective wisdom and political knowledge were concentrated in the opinion leaders who are the mainstay of any political system and who play an important role in shaping or reconstructing the voting systems of the electorate.

Factors

  1. The refinement and broad acceptance of empirical social research methods was an essential factor in the development of the limited effects theory. This was so, because empirical social research methods were promoted effectively as the only “scientific” way of dealing and measuring social phenomena.
  2. People who advocated mass society theories were branded by empirical social researchers as “unscientific.” Mass society theorists were considered as doomsayers, political ideologues, biased against media, or fuzzy-mined humanists.
  3. Social researchers exploited the commercial potential of empirical social research method and gained the support of private industries.
  4. The development of empirical social research method was strongly backed by various private and government foundations like the Rockefeller Foundation and the National Science Foundation.
  5. After empirical social research methods showed that media were not as powerful and threatening as assumed by mass society theories, media companies were encouraged to finance more empirical social researches.
  6. Empirical social researchers were successful in introducing their approaches within the various social research disciplines – history, sociology, economics, political science, and social psychology – that shaped the development of communication research. Empirical social research was widely accepted as the most scientific way to study communication even though it proved difficult to find conclusive evidence of media influence.

Assumptions

  1. Media rarely have any direct influence upon individuals. Most people are sheltered from direct manipulation and that they do not believe everything they read, hear, or watch. This assumption negates, if not totally contradicts the assumption of mass society theory that people are isolated and vulnerable from direction manipulation.
  2. There is a two-step flow of media influence. Media could not influence people if the opinion leaders who guide them are not influenced by its messages.
  3. By the time most people become adults they have developed strong group commitments like political party or religious affiliations that media messages are powerless to overcome. These commitments make people to reject media messages although other group members are not present to help them.
  4. When media effects occur, they are modest and isolated. Large number of people will not change their votes although they are flooded with various media messages everyday.

Limitations

  1. Surveys can not measure how people actually use media on a day-to-day basis because they can only record how people report their media experiences.
  2. Surveys are very expensive and cumbersome way to study people’s use of specific media content like their reading of certain news stories or their viewing of specific television programs.
  3. The research design and data analysis procedures are inherently conservative in assessing the power of media.
  4. Subsequent research on the two-step flow has produced highly contradictory finding
  5. Although surveys can be useful for studying changes over time, they are a relatively crude technique.
  6. Surveys omit many potentially important variables by focusing only on what can be easily or reliably measured using existing techniques.

Four Steps to Get Rid of Negative Thoughts

how to get rid of negative thoughts image

by Rana Sinha, Apr 7, 2008

Negative thoughts are a thousand times more addictive than drugs. A four step proven approach to help get rid of negative thoughts is presented here. Using this technique you can get rid of negative thoughts and make yourself a happier person.

Negative thoughts are a thousand times more addictive than drugs. Over time they become you so that you cannot distinguish a thought as being separate from you.

Many mental health professionals and psychiatrists like Professor Aaron Beck of the University of Pennsylvania, who invented the Beck Hopelessness Scale, believe that depression is due to negative views towards the self, world, and especially the future. In his lifelong experience of working with depressed patients, Professor Beck found that they experienced streams of negative thoughts that habitually pop up spontaneously out of nowhere. Our thoughts, emotions and our behaviour all affect each other. By changing how we view them we can make significant changes to improve our lives. By identifying and evaluating our thoughts we can think more realistically. This makes us feel better and then we do indeed behave more functionally. This improves everyone’s lives.

You can get rid of anything but negative thoughts, they say.

There is hope as this is not true. There is a priceless and proven technique, which has helped lots of people get rid of negative thoughts that plague the mind. When you learn to get rid of negative thoughts you become a more positive person, who is happier. All the advice you get about “Think positive”, just doesn’t work if you can’t get rid of negative thoughts first. Using this method you can get rid of much negativity in your life.

So, here’s the method, step by step.

Become Aware

This is the first step. You have to recognise that you’re having a negative thought. The sure sign of a negative thought is that it lowers your energy level. Then it can also make you feel gloomy and bitter so that you can’t see any good in anything.

Label It

I’m experiencing a negative thought now. Tell yourself like this. If you have come this far, you’ll notice that suddenly you’ll begin to feel your energy level stop sinking and the inner gloom stop getting gloomier. Fantastic progress until now so congratulate yourself and then on to the next stage.

Exaggerate It

Explore the negative thought and play with it. Stretch it and make it absolutely ridiculous. If you have a thought such as “I can’t go and tell my bank that I’d need to lower my monthly mortgage amount. They’d think I’m a loser”. Visualize the people at the bank laughing out aloud so they roll on the floor pointing at you. Some of them manage to rush into the street and stop passers-by or get on the phone and call their friends and say out aloud “Can you imagine, we have a customer here who wants to lower her monthly mortgage!” Then everyone joins in to ridicule you, the traffic stops, TV cameras appear and they make a breaking-news alert, the president cancels his foreign trip. As you go on doing this thought stretching, you realize the absurdity of your negative thoughts. They begin to appear bizarre and lose their glue-like grip on you. Congratulations, you have now reached breakthrough point. The miracle has started taking place. You’ve started freeing your mind.

Be Thankful

Notice that all your exaggerations did not actually take place. Things could have been far worse for you if they had. This is a reason to be thankful. The moment you start being thankful, a new ray of life enters and your inner gloom lights up. Things start happening to you that never happened before. Where there were only walls for you to bang your head, doors and windows appear. An end of the world disaster turns out to be an opportunity, a new beginning that you’d never have imagined. Now just relax and experience how new things come into your life in place of the old negative thoughts. You don’t need to make extra efforts to plant positive thoughts. By removing negative barriers, you allow positive things to start happening to you. This is what is meant by “Thy will be done” in prayer. You recognize that your personal ego is rather tiny in the big picture. If you try to run everything with this tiny ego, you limit all possibilities to only those your tiny ego can imagine. Life contains infinitely more possibilities than you can imagine.

When you’ve been going through these steps for some time, you’ll notice that life does seem better. Your energy level picks up. New purposes emerge in place of cheerless despair and people start appreciating the new you and your self-confidence starts to build up again. A star is born.

10 Ancient Gods of Beer

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These are the world’s ten known Ancient Gods of beer:

  1. Silenus

    Silenus
    In Ancient Greek mythology, Silenus is the God of beer and a drinking companion. He is usually associated with his buddy, Dionysus. He is often featured as a bald and fat man, with a big beer belly. He is normally drunk and it is said that he had to be carried either by donkeys or satyrs (in Greek mythology, satyrs are wood-dwelling creatures with the head and body of a man and the ears, horns, and legs of a goat).

  2. Dionysus

    Dionysus
    Dionysus is famously known for being the Ancient Greek God of intoxicating drinks like wine and beer. He is also known as the Liberator as he liberates oneself with the intoxicating power of alcoholic drinks. He is the son of Zeus and considered Silenus his tutor.

  3. Ninkasi

    Ninkasi
    The picture here is from a beer ad named after the Sumerian Goddess.

    Ninkasi is the Ancient Sumerian Goddess of beer and brewing. It is said that she provides the world with the secret to make beer. In Sumerian culture, she is also known for her power to satisfy human desire.

  4. Osiris

    Osiris
    In Ancient Egyptian culture, Osiris is the God of agriculture. He is also known as the God of beer. A Greek historian from the time of Julius Caesar once wrote that, “Osiris taught the people how to brew the beverage which is made of barley, which is not greatly inferior to wine in odor and potency.”

  5. Aegir

    Aegir
    In Norse mythology, Aegir is actually the God of the sea. It is believed that he has the control of the storms and turbulent seas. He is also known as the God of beer and brewing.

  6. Tezcatzontecatl

    Tezcatzontecatl
    In the Aztec tradition, Tezcatzontecatl is the God of pulque (a traditional alcoholic beverage made of fermented juice of the century plant, and similar to beer). He is also associated with drunkenness and fertility. A monument built like a pyramid was built on top of the Tepozteco Mountain for the worshiper and now, this place has become a well known archaeological site.

  7. Mbaba Mwana Waresa

    Mbaba Mwana Waresa
    In Zulu mythology, Mbaba Mwana Waresa is the Goddess of beer because it is believed that she created the first beer for human comsumption. She is also known as the Goddess of rain and the rainbow. She is celebrated for her search of true love.

  8. Yasigi

     

    Yasigi2In certain African cultures, Yasigi is the Goddess of beer, dance and masks. Her statue portrays her as large-breasted female holding a beer ladle while dancing.

  9. Radegast

    Radegast
    In the Czech mythology, Radegast is the God of hospitality and mutuality. According to the legend, he is credited for the creation of beer.

  10. Raugupatis and Ragutiene

    Raugupatis and Ragutiene
    In Ancient Baltic and Slavic mythology, Raugupatis is known as the God of fermentation. Raugutiene is Raugupatis partner and she is known as the Goddess of beer.