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Ageism: Media Influences and Older Americans

by Brian C. McGuire Mainstream American society continues to stereotype Older Americans as communicated through the media. This presents itself a developing problem not only for Older Americans but for the mainstream population as well. Mainstream American society often views the aging population in reference to stereotypes communicated through the media. This form of imagery often distorts our ability to perceive others in the real world. A number of investigators [...]

2017-04-04T02:31:50+00:00Sociology|

Limited Effects Theory

Paul Felix Lazarsfeld, an Austrian sociologist, influential methodologists, and one of the pioneers in mass communications, is recognized for his scientific investigations on the effects of media in the society and for employing surveys and experiments to gather empirical observations and generalizations. In 1925, Lazarfeld obtained his doctorate's degree in philosophy major in applied mathematics at the University of Vienna, where he founded a research institute for applied social psychology [...]

2020-10-29T14:38:49+00:00Sociology|
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